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Insanity of Advertising : Memoirs of a Mad Man (Paperback) (Fred S. Goldberg)

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Mad Men’s Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad worldThis celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O’Neill. His client list reads like a who’s who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names.The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.
Number of Pages: 374
Genre: Business + Money Management, Biography + Autobiography
Format: Paperback
Publisher: Independent Pub Group
Author: Fred S. Goldberg
Language: English
Street Date: October 10, 2016
TCIN: 51650530
UPC: 9781571783387
Item Number (DPCI): 248-27-9732
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