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Integrated Marketing Communication : Creating Spaces for Engagement (Hardcover)

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about this item

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Number of Pages: 189.0
Genre: Business + Money Management
Series Title: Integrated Marketing Communication
Format: Hardcover
Publisher: Rowman & Littlefield Pub Inc
Language: English
Street Date: September 22, 2016
TCIN: 51497201
UPC: 9781498540025
Item Number (DPCI): 248-22-1292

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