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Integrating Art and Creativity into Business Practice (Hardcover)

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About this item

Editors Schiuma and Lerro present readers with a collection of academic essays and scholarly articles focused on the integration of creative practice and art into various aspects of the business world. The nine contributions that make up the main body of the text are devoted to re-inventing organizational creativity and innovation through adopting a service-based working culture, searching in the past for new strategic approaches, the case for informal spaces in the workplace, and a wide variety of other related subjects. Giovanni Schiuma is a faculty member of the University of Basilicata in Italy and the University of the Arts London in the UK. Antonio Lerro is a faculty member of the University of Basilicata in Italy. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 206
Genre: Art, Business + Money Management
Sub-Genre: Art
Series Title: Advances in Business Strategy and Competitive Advantage
Format: Hardcover
Publisher: Igi Global
Language: English
Street Date: December 28, 2016
TCIN: 52282551
UPC: 9781522520504
Item Number (DPCI): 248-44-8017
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