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Interactive Narratives and Transmedia Storytelling : Creating Immersive Stories Across New Media

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Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.

Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

Number of Pages: 202
Genre: Art, Performing Arts
Format: Hardcover
Publisher: Taylor & Francis
Author: Kelly Mcerlean
Language: English
Street Date: March 9, 2018
TCIN: 53391859
UPC: 9781138638815
Item Number (DPCI): 248-66-1248
$150.00

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