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International Business Case Studies for the Multicultural Marketplace (Hardcover) (Robert T. Moran &

International Business Case Studies for the Multicultural Marketplace (Hardcover) (Robert T. Moran & - image 1 of 1

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This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
Number of Pages: 434
Genre: Business + Money Management
Format: Hardcover
Publisher: Taylor & Francis
Author: Robert T. Moran & Ph.D. David O. Braaten & John Walsh
Language: English
Street Date: September 1, 2016
TCIN: 52738077
UPC: 9781138149441
Item Number (DPCI): 248-47-0545

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