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International Strategy of Emerging Market Firms : Absorbing Global Knowledge and Building Competitive

International Strategy of Emerging Market Firms : Absorbing Global Knowledge and Building Competitive - image 1 of 1

About this item

Emerging economies are expected to be in the driving seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.

In this textbook, the author explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging ecocomies - Brazil, Russia, India and China - are enhanced by detailed case studies of big firms activities.

Written by an established international business scholar, this book will be required reading for students of international strategy who are keen to understand the importance of the emerging economies.

Edition: Reprint
Number of Pages: 422
Genre: Business + Money Management
Format: Hardcover
Publisher: Taylor & Francis
Author: Andrei Panibratov
Language: English
Street Date: December 27, 2016
TCIN: 51751539
UPC: 9781138903791
Item Number (DPCI): 248-31-3407
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$152.00
MSRPReg: $160.00 Save $8.00 (5% off)
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