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International Tourism : Planning and Management (Hardcover)
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This book traces the progress of the field of international tourism and it highlights some of the key concepts and various planning and management methods associated with this area. International tourism has become a vital source of income for countries around the globe. The rapid growth of the tourism sector demands better planning and efficient management. This book will give in-depth knowledge about the varied management techniques and diverse strategies related to this field. It will discuss in detail the policy instruments and organizational structures of planning and implementation. Those with an interest and an eye for detail will find this text full of crucial information. Students, managers, practitioners, policy makers and others interested in international tourism will benefit alike from this book.