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Intrinsic Excellence : Business Development and Leadership Systems for Success in Personal Training
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The proven success-driver revealed in Intrinsic Excellence is known as the The Four Core Competencies method—or 4C. The 4C method is a heart-based yet scientific formula for sustainable growth in a people-centric business. 4C has consistently produced high-performance trainers with high-income businesses—while turning two personal training divisions in a major corporation from historic lows into record-breaking highs.
4C all but guarantees the dedicated fitness professional the ability to achieve high levels of success in personal training, while creating opportunities for growth that go beyond their current field. This innovative method can prove a veritable lifesaver for the personal trainer—because it clearly defines what is necessary for success, how to specifically achieve that success, but most importantly how that success directly affects personal development for both trainer and every customer with whom they interact.
The Four Core Competencies covered in Intrinsic Excellence are:Technical Expertise, Customer Care, Sales and Business Development/Strategy. As the author puts it, “Mastery of your art cannot be confused with success in the profession.” Most of those who fail as personal trainers fail because they mistake their necessary technical expertise as the principle predictor of financial success in their field. “Not so” is Rolando Garcia III’s response to this perception—and it holds true for almost any other profession. Technical expertise is at best only 25% of the success-formula… Without a thorough grounding in the other three core competencies, the trainer is doomed to mediocrity and will most likely not survive in the industry.
Intrinsic Excellence not only provides a masterful exposition of the role and function of each core competency, but also weaves the four core competencies into a dynamic, interactive program—shot through with the flesh and blood tales of struggle and success within the trenches of the personal training world.
Most unique to Intrinsic Excellence is the insistence on a heart-based approach to the relationship with the customer—where every interaction is evaluated through the prism of a deep commitment to humanity, to self-worth and to leadership as inspirational partnership.
Personal training clients see their trainers anywhere up to 144 times a year—which is way more contact-time than with any other professional or, for that matter, most relatives. According to Rolando Garcia III, the personal trainer’s relationship with a client is therefore of immense potential significance. The personal trainer becomes an inspirational model that their customers aspire to emulate. The high-level personal trainer embodies that elusive alchemy of at