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Introducing Communication Research : Paths of Inquiry (Paperback) (Donald Treadwell)
About this item
In this book, author Donald Treadwell presents readers with the third edition of his comprehensive introduction to the communication research process from beginning to end. He covers the ethics in communication research, conducting research, measuring results, summarizing results, sampling, and many other related subjects. New for the third edition are expanded coverage of how to use the Internet and social media as research tools and topics for communication research, additional examples utilizing campus-based research, and many other additions to the text. The author is a retired faculty member of Westfield State University, Massachusetts. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Introducing Communication Research: Paths of Inquiry, Third Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, this text introduces both quantitative and qualitative methods. The new edition includes expanded coverage of social media throughout, as well as new and updated examples and case studies that highlight the utility of research methods skills for communication and media careers.
Number of Pages: 295
Genre: Language + Art + Disciplines
Publisher: Sage Pubns
Author: Donald Treadwell
Street Date: January 22, 2016
Item Number (DPCI): 247-51-6485
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