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Introduction to Global Health Promotion (Paperback) (Rick S. Zimmerman)

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The growing health issues we face on a global scale are going to require the active participation of the beneficiaries of programs and policies at individual, community, national, and international levels.Introduction to Global Health Promotion provides a roadmap for students to embark on this proactive and multi?-level journey to improve health around the world.Introduction to Global Health Promotion is designed to address the many discrete, but related, health care challenges (HIV, malaria, sedentary lifestyle associated with heart disease, smoking, alcohol use and abuse, and violence) that place significant strain on the resources of many countries, even highly industrialized countries. The editors and chapter authors canvas the world, describing myriad health promotion practices and approaches, distill the wealth of empirical data into more palatable portions, examine the complexity of events that fuel epidemics and identify potential strategies to ameliorate these epidemics, and, of course, provide the information is a readily understandable format for students and beginning professionals.

The book's format includes a thorough presentation of the rationale for each chapter, scope of the specific problem, relevant theory/model components applied to this problem/area, applicability to public health and health promotion, and relevant empirical findings derived from studies in public health or health promotion research and practice. In particular, every chapter on effective approaches will include three boxes: one that highlights a human rights issue or perspective, one that describes some sort of intervention that uses technology, and a third one that shows how one model or theory has been applied to that domain. It also crosses traditionally separate fields of behavioral epidemiology, infectious disease prevention and control, chronic (non?]communicable) disease prevention, health promotion, and systems (social determinants of health, government and organizational) approaches that comprise the broad field of “global health promotion.” This book will be attractive to students or professionals who are looking for information about new and emerging issues in global health that can guide programmatic and intervention activities.

Part 1 – Background for Global Health Promotion (GHP)Chapter 1 – The State of Global HealthChapter 2 – GHP: State of the SciencePart 2 – ApproachesChapter 3 – Behavior Change Models and GHP ProgramsChapter 4 – Communication Approaches to GHP: Information?]Education?]Communication and EntertainmentEducationChapter 5 – GHP in the Context of Human RightsChapter 6 – The Use of Technology in GHPPart 3 – The Programs: Best PracticesChapter 7 – Reducing Maternal and Infant MortalityChapter 8 – Malaria ControlChapter 9 – Immunization Ca

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