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Introduction to Market Access for Pharmaceuticals (Paperback)

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About this item

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the correct purchasers the drug will fail to reach its intended market. This book is based on an accredited course in this area out of The European Market Access University Diploma (EMAUD) and affiliated with The University of CLaude Bernard Lyon 1.

Number of Pages: 144
Genre: Medical
Format: Paperback
Publisher: Taylor & Francis
Language: English
Street Date: December 28, 2016
TCIN: 52039377
UPC: 9781138032187
Item Number (DPCI): 248-40-0342
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