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Introduction to Media Literacy (Paperback) (W. James Potter)

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A college textbook in mass media studies, this is an abbreviated version of "Media Literacy," published in 1994 and now in its seventh edition. The textbook consists of nine chapters and four appendices on specific issues. It begins with a chapter on the importance of media literacy, followed by "How to Think About Media Literacy." Chapters cover the history of mass media, its economics, the audience as viewed by the industry and the industry as seen by individuals, a discussion of content, the effects of media, and a "springboard" discussion to taking personal responsibility for one's media literacy. Each chapter begins with a list of learning objectives, a knowledge test, and includes a list of key ideas at the end, with suggestions for further readings and keeping up to date. In addition, each chapter has "questions for applying skills, and an "applying media literacy" feature. More ancillary materials reside online. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)

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