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Irrational Persistence : Seven Secrets That Turned a Bankrupt Startup into a $231,000,000 Business

Irrational Persistence : Seven Secrets That Turned a Bankrupt Startup into a $231,000,000 Business - image 1 of 1

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Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using “irrational persistence.” The key – for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn’t have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up.

Dave Zilko’s Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroitcan come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. 

Number of Pages: 170
Genre: Business + Money Management
Sub-Genre: Entrepreneurship
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: Dave Zilko
Language: English
Street Date: April 4, 2016
TCIN: 51101991
UPC: 9781119240082
Item Number (DPCI): 248-15-5367
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