$35.99 when purchased online
Target Online store #3991
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Summary of reviews
This leave-in conditioner is highly praised for its ability to detangle, moisturize, and protect hair from heat damage. Guests appreciate its pleasant scent and lightweight formula, which helps manage frizz and leaves hair feeling soft and shiny. While some guests have concerns about the price and certain ingredients, many find it to be a staple in their hair care routine, especially for maintaining healthy, manageable hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
4.7 out of 5 stars with 1659 reviews
quality: 4.46 out of 5
value: 3.98 out of 5
effectiveness: 4.5 out of 5
85% would recommend
257 recommendations
Nozzle leaks
4 out of 5 stars
Thumbs up graphic, would recommend
Sarahb - 3 days ago, Verified purchaser
The product itself is amazing, but I have to dock a star for the packaging. The product is too thick for a sparay nozzle, so it builds up and leaks.
Price is a no for me
3 out of 5 stars
Thumbs up graphic, would recommend
Kirby - 20 days ago, Verified purchaser
I absolutely love this product but the new price increase is ridiculous for the 10oz???? At least make it bigger. I would recommend it if you have the budget for it.
Good product but dramatic price increase may not be worth it
4 out of 5 stars
Thumbs up graphic, would recommend
Curly girl - 1 month ago, Verified purchaser
I really love how this product works in my hair. It keeps frizz down for my permed curls, smells good, and makes my hair soft. The product lasts a long time too. However, the price of the 10oz product has gone up my $9 since I purchased this 6 months ago. Several other products have gone up non-proportionally as well. It's a good product, but the huge price hike doesn't make sense.
Its a 10
5 out of 5 stars
Thumbs up graphic, would recommend
Disney movie lover - 2 months ago
My daughter loves the way it makes her hair feels and is manageable, shiny and soft.
THE BEST!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Katherine - 2 months ago, Verified purchaser
so good! The smell is heavenly. The packaging is beautiful and the product its self is so good!!!
It's a 10 Miracle Leave-In Conditioner
5 out of 5 stars
Thumbs up graphic, would recommend
flashlights - 3 months ago, Verified purchaser
Perfect to take the frizz out of your hair or make it straight.
Not For Me
3 out of 5 stars
Thumbs down graphic, would not recommend
TKurtz - 3 months ago, Verified purchaser
I didn’t use much, but it still made my hair feel weighed down and almost sticky. I have fine thin hair that tangles easily, so I thought this would help. Won’t be buying again.
Dry hair salvation
5 out of 5 stars
Thumbs up graphic, would recommend
NanW - 3 months ago, Verified purchaser
This is a must have (like toothpaste) for my dry hair.
Works great but is unhealthy
3 out of 5 stars
Thumbs down graphic, would not recommend
meow4life - 4 months ago
My hair loves it but too many parables affecting my health. Didn't realize how much until I stopped using it. Please make it cleaner for the endocrine system!
Great product horrible price markup
2 out of 5 stars
Thumbs up graphic, would recommend
Jenn614 - 4 months ago, Verified purchaser
I LOVE the product itself but it’s now $8 more then it was when I purchased it three months ago. That’s a ridiculous markup and will now buy from other retailers.
No Friz
5 out of 5 stars
Thumbs up graphic, would recommend
Mousey - 5 months ago, Verified purchaser
It calms my hair down during this frizzy hair time.
Healthy and clean hair!
5 out of 5 stars
Thumbs up graphic, would recommend
Raegan - 5 months ago, Verified purchaser
This is my second time buying it because I love it so much! I almost didn't buy it because of the price, but now I understand the hype. Leaves my dry frizzy hair smelling clean, and feeling fresh and healthy. Thank you!
Its a $10
1 out of 5 stars
Thumbs down graphic, would not recommend
Red rose - 5 months ago
Dislike. Glad a friend gave it to me so I didn’t spend my money on it. I have soft wavy and volume it did not provide a thing I need it, leaves hair frizzy and dry. Awful. Much better is the Gardnier Sleek & Shine does what it promises for exact three days or more for better price!
Best leave in
5 out of 5 stars
Amy Mathers - 5 months ago, Verified purchaser
Best stuff around for your hair!
Must try!!
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 6 months ago, Verified purchaser
This stuff is sooo good, I have wavy/curly hair and I’ve been using this to style. Usually I apply a little bit of Eco Chic’s rebounding & restoring hair oil, then the It’s a 10 Leave-in. After that I apply a light layer of gel to lock in place. This leaves my hair so light and fluffy and not frizzy!!!
Go-To
5 out of 5 stars
Thumbs up graphic, would recommend
Jax - 6 months ago, Verified purchaser
Been using this for over 20 years. A go-to for detangling and heat protection.
Go-To
5 out of 5 stars
Thumbs up graphic, would recommend
Jax - 6 months ago, Verified purchaser
I've been using this for over 20 years. My go-to detangler and heat protection.
rip off. do not buy from target
1 out of 5 stars
Thumbs down graphic, would not recommend
C - 7 months ago, Verified purchaser
why are you now charging almost $8 more today than you were a week ago?
No sealing
1 out of 5 stars
Thumbs down graphic, would not recommend
Eden Mommy - 7 months ago, Verified purchaser
Not sealed unsanitary
Not for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Ang - 8 months ago
Unfortunately, this product didn't do a good job of detangling, the main purpose of a leave in conditioner/detangler. On top of that, my hair was left feeling more dry and unmanageable. I wanted to like it but it's just not for my hair.