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It's a 10 Miracle Leave-In Conditioner

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$35.99 when purchased online
Target Online store #3991

About this item

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Summary of reviews

This leave-in conditioner is highly praised for its ability to detangle, moisturize, and protect hair from heat damage. Guests appreciate its pleasant scent and lightweight formula, which helps manage frizz and leaves hair feeling soft and shiny. While some guests have concerns about the price and certain ingredients, many find it to be a staple in their hair care routine, especially for maintaining healthy, manageable hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1683 reviews
    effectiveness: 4.48 out of 5
    value: 3.97 out of 5
    quality: 4.44 out of 5
    85% would recommend
    262 recommendations

    Its A 10

    5 out of 5 stars
    Thumbs up graphic, would recommend
    sh - 10 days ago, Verified purchaser
    Works very well without weighing my hair down.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Doesn't work

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    M - 12 days ago, Verified purchaser
    I've been using this for a while and it literally did nothing for me. It just left a film on my hair that made it feel waxy and grimy to the touch and hair felt stiff with this on.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    It's a 1

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Judy - 18 days ago
    Has silicones and phenoxyethanol. Will leave your hair stiff and unhealthy. It’s a 1. Check it out on EWG and Yuka App.
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    2 guests found this review helpful. Did you?

    Worth the money for every last drop!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    GIJane - 19 days ago, Verified purchaser
    I have been using this product since I discovered it 15 years ago ! I am over 50 and have extremely long hair , this product works best if I spray directly on a knotted area and then keep a towel over your hair for around 20 to 30 minutes . Beware using too much not only won’t make the knots come out any faster , it will leave a residue in your hair that will create white flakes u til you rewash your hair ( to be fair ALL good products to ease brushing your hair will do the same !) I only wash my hair every 4 to seven days so my hair gets very knotted the last two nights when I get lazy and put it in a pony tail and don’t brush it for 48 hours ! This is one of the better products I have used . SMells nice too ! Just be cautious not to over spray it
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Nozzle leaks

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Sarahb - 1 month ago, Verified purchaser
    The product itself is amazing, but I have to dock a star for the packaging. The product is too thick for a sparay nozzle, so it builds up and leaks.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Price is a no for me

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Kirby - 2 months ago, Verified purchaser
    I absolutely love this product but the new price increase is ridiculous for the 10oz???? At least make it bigger. I would recommend it if you have the budget for it.
    value: 3 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    7 guests found this review helpful. Did you?

    Good product but dramatic price increase may not be worth it

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Curly girl - 3 months ago, Verified purchaser
    I really love how this product works in my hair. It keeps frizz down for my permed curls, smells good, and makes my hair soft. The product lasts a long time too. However, the price of the 10oz product has gone up my $9 since I purchased this 6 months ago. Several other products have gone up non-proportionally as well. It's a good product, but the huge price hike doesn't make sense.
    13 guests found this review helpful. Did you?

    Its a 10

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Disney movie lover - 3 months ago
    My daughter loves the way it makes her hair feels and is manageable, shiny and soft.
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    1 guest found this review helpful. Did you?

    THE BEST!!!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Katherine - 4 months ago, Verified purchaser
    so good! The smell is heavenly. The packaging is beautiful and the product its self is so good!!!
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    1 guest found this review helpful. Did you?

    It's a 10 Miracle Leave-In Conditioner

    5 out of 5 stars
    Thumbs up graphic, would recommend
    flashlights - 4 months ago, Verified purchaser
    Perfect to take the frizz out of your hair or make it straight.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Not For Me

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    TKurtz - 4 months ago, Verified purchaser
    I didn’t use much, but it still made my hair feel weighed down and almost sticky. I have fine thin hair that tangles easily, so I thought this would help. Won’t be buying again.
    value: 2 out of 5
    quality: 3 out of 5
    effectiveness: 2 out of 5
    6 guests found this review helpful. Did you?

    Dry hair salvation

    5 out of 5 stars
    Thumbs up graphic, would recommend
    NanW - 5 months ago, Verified purchaser
    This is a must have (like toothpaste) for my dry hair.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?

    Works great but is unhealthy

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    meow4life - 5 months ago
    My hair loves it but too many parables affecting my health. Didn't realize how much until I stopped using it. Please make it cleaner for the endocrine system!
    effectiveness: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    15 guests found this review helpful. Did you?

    Great product horrible price markup

    2 out of 5 stars
    Thumbs up graphic, would recommend
    Jenn614 - 5 months ago, Verified purchaser
    I LOVE the product itself but it’s now $8 more then it was when I purchased it three months ago. That’s a ridiculous markup and will now buy from other retailers.
    value: 1 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    9 guests found this review helpful. Did you?

    No Friz

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mousey - 6 months ago, Verified purchaser
    It calms my hair down during this frizzy hair time.
    value: 4 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    2 guests found this review helpful. Did you?

    Healthy and clean hair!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Raegan - 6 months ago, Verified purchaser
    This is my second time buying it because I love it so much! I almost didn't buy it because of the price, but now I understand the hype. Leaves my dry frizzy hair smelling clean, and feeling fresh and healthy. Thank you!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Its a $10

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Red rose - 7 months ago
    Dislike. Glad a friend gave it to me so I didn’t spend my money on it. I have soft wavy and volume it did not provide a thing I need it, leaves hair frizzy and dry. Awful. Much better is the Gardnier Sleek & Shine does what it promises for exact three days or more for better price!
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Best leave in

    5 out of 5 stars
    Amy Mathers - 7 months ago, Verified purchaser
    Best stuff around for your hair!
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    2 guests found this review helpful. Did you?

    Must try!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Anonymous - 7 months ago, Verified purchaser
    This stuff is sooo good, I have wavy/curly hair and I’ve been using this to style. Usually I apply a little bit of Eco Chic’s rebounding & restoring hair oil, then the It’s a 10 Leave-in. After that I apply a light layer of gel to lock in place. This leaves my hair so light and fluffy and not frizzy!!!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Go-To

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jax - 7 months ago, Verified purchaser
    Been using this for over 20 years. A go-to for detangling and heat protection.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?

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