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It's Not Just Cookies - by Tiffany Chen & Leon Chen (Hardcover)

It's Not Just Cookies - by  Tiffany Chen & Leon Chen (Hardcover) - image 1 of 1
It's Not Just Cookies - by  Tiffany Chen & Leon Chen (Hardcover) - image 1 of 1
$14.89When purchased online

About this item


Dimensions (Overall): 9.32 Inches (H) x 7.36 Inches (W) x .7 Inches (D)
Weight: 1.48 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 192
Genre: Biography + Autobiography
Sub-Genre: Business
Publisher: Harper Horizon
Format: Hardcover
Author: Tiffany Chen & Leon Chen
Language: Undetermined Language
Street Date: April 5, 2022
TCIN: 84910090
UPC: 9780785242666
Item Number (DPCI): 247-33-4586
Origin: Made in the USA or Imported


About the Book

It's Not Just Cookies shares the inspiring story of a Texas mom-and-pop company, tracing its humble founding in a college dorm room to becoming a beloved billion-dollar business--all by delivering not only warm cookies but also warm moments.

Book Synopsis

Boy meets girl. Boy falls in love with girl. And, on one fateful December day, girl stands up boy and then bakes him a batch of apology cookies. The rest is history.

Building Tiff's Treats has been a love story unlike any other for these husband-and-wife entrepreneurs who began a two-person operation from their college apartment and grew it into a business that employs thousands and is worth hundreds of millions of dollars.

Their highly anticipated debut book, It's Not Just Cookies: Stories & Recipes From The Tiff's Treats Kitchen, invites readers to experience just how Tiffany standing Leon up on a date led to the pair creating an on-demand, baked-to-order, WARM cookie delivery brand--the first of its kind.

What started as a simple apology with a warm batch of chocolate chip cookies ultimately became a way of connecting people through warm moments.

"We've realized that we get a front-row seat to human nature at its best, with cookies as the conduit," Tiffany and Leon say. "And we're excited to share some of these stories."

They're also excited to share RECIPES!

For the first time ever, It's Not Just Cookies is releasing fan-favorite cookie recipes, complete with full-page, full-color photos, so readers can bake Tiff's Treats at home!

In the book, you'll also read about the:

  • Highs and lows of 20 years of entrepreneurship--while being married to your business partner
  • Guiding principles Tiffany and Leon have used to overcome adversity
  • Lessons they've learned along the way--mostly the hard way
  • Inspiration that will help you find your own sweet success.

Early on, Tiff's Treats co-founders Tiffany and Leon Chen remember being asked the critical question: "What are you going to do, bake cookies for the rest of your life?"

Yes, the answer is absolutely "yes." And so much more.

So, grab a cookie or three, follow Tiffany and Leon's amazing journey, and create some warm moments of your own!

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Shipping details

Estimated ship dimensions: 0.7 inches length x 7.36 inches width x 9.32 inches height
Estimated ship weight: 1.48 pounds
We regret that this item cannot be shipped to PO Boxes.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
5.0 out of 5 stars with 8 reviews
100% would recommend
8 recommendations

Many recipes

5 out of 5 stars
Would recommend
80smusiclynn - 1 year ago, Verified purchaser
This book has a ton of recipes: cookies, bars, and more. Most of the recipes I don't remember them selling in store, but there are a ton of recipes, so I'm okay with that.
Did you find this review helpful?

Fun Read!

5 out of 5 stars
Would recommend
Pbyrd - 1 year ago
Such a fun book to read! It was light-hearted and truly inspiring! Loved it!
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Great book and yummy recipes!

5 out of 5 stars
Would recommend
scottbk007 - 1 year ago
As a fan of Tiff’s Treats, I was excited to be invited to read and review this book early. This book started at the beginning - Tiff and Leon in college and her baking him some cookies as an apology. What started as that simple apology turned into the thriving business it is today. Throughout the book they take you on the ups and downs of making this business work. There were many points in the beginning that most people would have called it quits. But they persevered and somehow it all worked out. I found their work ethic and company motto very inspiring and I loved learning about all the good they are able to do for the community. As a bonus, there are cookie recipes sprinkled throughout the book. If you've had a Tiff's Treats cookie, you know they will all be good! :) This book truly was "not just cookies". It was so much more and such a fun read.
1 guest found this review helpful. Did you?

Loved reading their success story!

5 out of 5 stars
Would recommend
Cookie lover - 1 year ago
I loved this book! I love Tiff’s Treats cookies and enjoyed reading their story. The way they have built their business is so inspiring. It’s an easy read and they have lots of yummy recipes in the book!
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Loved This Book!

5 out of 5 stars
Would recommend
Doodler - 1 year ago
What a fun read, I loved this book! Such a great mix of the personal story of Tiffany and Leon, the building of a business, the trials and tribulations that go along with doing that and of course the wonderful cookie stories and recipes. Anyone who is thinking of starting a business should read this book both for the practical advice and lessons learned as well as an inside look at the emotional roller coaster entrepreneurship can bring. I really enjoyed reading and learning about the journey of bringing Tiff’s Treats to where it is today, it’s goals of creating happiness and warm moments connecting people and the successes, adventures and mishaps along the way. To get so many of their recipes is amazing, can’t wait to try them all!
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Deliciously great!

5 out of 5 stars
Would recommend
jesslovestexas - 1 year ago
This is a great book with recipes and stories to warm the heart and kitchen. I am a hobby baker and really enjoyed reading about their journey...The recipes are wonderful too! Tiffs Treats is one of my favorite brands. even my two year old squeals "cookie truck!" when we see one of their signature delivery vehicles. Its nice to know the story behind the brand!
1 guest found this review helpful. Did you?

Wonderful inspiring Read

5 out of 5 stars
Would recommend
Gabby Tinajero - 1 year ago
This was a wonderful and easy read!! I enjoyed reading Tiff & Leon's love story and how they overcame so many obstacles, and never stopped believing!! Tiff's Treats is a staple in my household for all sorts of celebrations and special moments, and now I appreciate them even more!! Highly recommend this book!
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A story of spunk, grit and determination.

5 out of 5 stars
Would recommend
Melanie - 1 year ago
The odds that a new business will succeed are low. Even lower if they are in the food industry. Despite all of the speed bumps and obstacles in their way, Tiff and Leon managed to not only beat the odds, but blow them out of the water. What started out as an apology gift, became the basis for a thriving business. It's Not Just Cookies tells the story from that first batch of cookies to where they are today. Intertwined throughout the story are recipes for some of their amazing treats, and "warm moment" stories of how these wonderful cookies have touched people's lives. Whether you are thinking of starting your own business, or just walking through life, their story is an inspiration for how not to give up and just keep going, one foot in front of the other.
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