about this item
Jeffrey Gitomer is the kind of in-your-face guy who will take you by the collar and give you a shake. But he is as ****** himself as he is on others, and all to good effect. In his LITTLE RED BOOK OF SELLING, Gitomer brushes away the cobwebs and, in twelve-and-a-half concise steps he distills the best advice he knows on selling, beginning with "Kick Yourself in the Ass." He has no patience for whining, as he lays out very clear principles and strategies for practical use in selling and beyond. Gitomer's high-energy approach is infectious, functioning like a welcome reboot to the system. "As fast as you can," he says, "come to the realization that no one is going to hand you any degree of success. That's something you hand to yourself."
A new guide from the author of
The Sales Bible helps salespeople learn why sales happen, and how it has everything to do with understanding buying motives and taking ethical actions, allowing the readers to make sales for the moment and for the rest of their lives.
Genre: Business + Money Management
Sub-Genre: Sales + Selling, Customer Service, General
Street Date: August 15, 2004
Item Number (DPCI): 247-01-7818