LONG-LASTING, INTENSE BLUE BLACK COLOR - Intense hair dye color in deep blue black with a shiny finish that nourishes and enhances dark tones for deep color saturation.ANTI-FADE, 100% GREY COVERAGE - Long-lasting, anti-fade formula gives you confidence in your blue black shades and is the best hair color at home for 100% coverage of any unwanted colorsTHICK FOAMING FORMULA FOR NON-DRIP COLOURING - Our natural hair dye is made with salon-quality, thick foam that goes on white to prevent residue and dripping while maximizing penetration and color traction in blue black hair.NOURISHING POST-COLOUR CONDITIONER - John Frieda Precision Foam Color enhances color for long lasting lushness while moisturizing and conditioning for soft, intense, blue black hair.COMPLETE COLORING PACKAGE - Includes everything you need for fast and easy coloring, including colourant, developer, after-color conditioner, foamer, gloves and easy to read instructions for professional hair color for women.