Thabs - 2 years ago, Verified purchaser
Less flavorful and not worth the extra cost. Package recommends 2 tbsp. per cup, while most other coffees take 1, so in addition to costing $3-5 more per bag than Green Mountain, you need to use twice as much per cup. Tried it both ways, and this tastes watered down with 1 tbsp. Doesn’t taste bad with 2 tbsp, and certified Fair Trade is great, but this coffee is not worth the price.