Loading, please wait...

Kill the Company - by Lisa Bodell (Hardcover)

Kill the Company - by  Lisa Bodell (Hardcover) - image 1 of 1
Kill the Company - by  Lisa Bodell (Hardcover) - image 1 of 1
Not in stores
Free standard shipping with RedCard
Loading, please wait...

About this item


Number of Pages: 237

Genre: Business + Money Management

Format: Hardcover

Publisher: Routledge

Author: Lisa Bodell

Language: English

Street Date: June 21, 2012
TCIN: 78117841
UPC: 9781937134020
Item Number (DPCI): 247-77-4162


"I am convinced that revolutionary leaders bent on innovation will take over the universe. With the status quo in just about every industry sucking wind, there is a new book out there that is kicking in teeth and helping business leaders - and marketers - take it to the next level.
Recently, I wrote in the Harvard Business Review digital edition a piece entitled "Marketing in Revolutionary Times." I asked "how does a smart business respond in a time of heightened passions and greater activism?" And suggested that you run the risk of being out of step with your customers, if you fail to respond to this shift in the culture, with your company looking like a status quo brand in a revolutionary world.
Let's talk innovation. Let's talk colliding worlds - business leadership + marketing. It's happening in the C-Suite, and it's the topic of discussion in boardrooms and on the golf course. Last week, I picked up and read Lisa Bodell's wonderful and inspiring new book entitled "Kill The Company." This book rocked my world. The content is more about leadership than marketing overall, but several themes pop and nicely align with the thinking above.
It's not hyperbole to suggest that "Kill The Company: End the Status Quo, Start an Innovation Revolution?" is changing the thinking of business leadership and is creating leaders wanting to drive marketing innovation. Well, you would, wouldn't you?
I just spent a week on a production in Miami reading it. Some observations.Reading it helps align the need for marketing innovation with the overall needs of the business today, so understanding this helps marketers have a more holistic view on the mindset of business. It's also not a bad place for innovation to start. Especially when marketing can ignite a movement that establishes a new culture, new philosophy, brand purpose, actions and behaviors.
Even as marketers, while people in this role tend to be highly creative, it's easy to stick to the tried and true. Being o

If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.


From the manufacturer

No information loaded.

Guest Ratings & Reviews

No reviews yet! Be the first to help other guests.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.