Kylie Cosmetics Mascara Kylash Mascara - Black - Full Size - 0.4 fl oz - Ulta Beauty

I love a black thick lash, and this is it! I so appreciate the stay too!

fab for blonde who want a sutble natural look on the eyes

I have been dying to try this in brown and it IS PERFECT!! I have fair skin and it makes my eyes POP more than the black mascara!! I LOVE this formula!

best Mascara ever, both myself and my daughter love this

This mascara is so good! It’s not clumpy, down transfer, and lasts forever! Keeps my lashes curled. 10/10 recommend!

This is a good mascara. Hard to find a brown one where the pigment comes through well enough but it does with this.

[This review was collected as part of a promotion.] I absolutely loved the KyLash Volume Mascara in Brown! This was actually my first time trying a brown mascara, and I was so pleasantly surprised. It gave my lashes amazing volume and length while still looking natural and soft, not harsh like black mascara can sometimes be. I also loved how easy it was to apply without clumping or smudging throughout the day. It really made my eyes pop in a subtle, effortless way. Definitely going to keep this in my makeup routine!

This is one of my favorite mascaras!! The formula is so good and it doesn’t flake at all!

This is by far my fav mascara. I could be biased because I’m literally OBSESSED with all things Kylie cosmetics. No judgement zone. But I REALLY need a waterproof mascara for those days when my allergies really kick my butt!

Brown is the new black this accentuates my lashes with a different volume of depth because of the similarity to my hair colour and matches my eyebrows, I love it

The best mascara! This mascara lengthens my lashes and goes on smoothly. No clumps!

Literally the best mascara I’ve ever had! Highly recommended for anyone who wants volume!

This is the only mascare thats never smudged for me, we love king kylie!!

Now I've tried the brown I can't imagine going back to black mascara! It looks much more natural on me as I am a pale redhead. I love the Kylash mascaras, they go on well and stay looking great all day.

This mascara lasted me all day and looked amazing! I’ve tried so many other popular brands, but this one works the best—definitely a new favorite 🖤

It goes on without clumps and really lengthens my lashes

I was skeptical at first when my sister gave me one as a gift but when I used this mascara I was blown away. It’s honestly the best mascara i’ve ever used in my life, it’s worth the price! It makes my lashes so full and long! This is a must have!

I have hazel eyes and the brown mascara really makes them pop!

I love everything Kylie from her lip kits to her mascara. You can’t go wrong. A lot of research goes into these products. The mascara gives volume without being too clumpy or running.

[This review was collected as part of a promotion.] I tried the Kylie mascara and thought it was good, but not something I’d reach for as my everyday go-to. It definitely gave my lashes some nice lift and separation without looking clumpy, and the packaging is really sleek. That said, I felt like I had to build it up a bit more than I’d like. Overall, it’s a solid mascara, just not the one I’d personally grab on a daily basis.