EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 2 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 3 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
$11.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent light brown hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Light Brown Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475698
UPC: 071249218631
Item Number (DPCI): 063-01-1152
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106020: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, propylene glycol, ammonium hydroxide, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p, phenylenediamine sulfate, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid f.i.l # d44192/3, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth 25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.il. # d54221/7

Shipping details

Estimated ship dimensions: 6.73 inches length x 3.66 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.5 out of 5 stars with 4703 reviews
effectiveness: 2.94 out of 5
value: 2.88 out of 5
quality: 3.09 out of 5
48% would recommend
519 recommendations

Not bad

4 out of 5 stars
Thumbs up graphic, would recommend
new34 - 14 days ago, Verified purchaser
Not bad, the black does tint my few grey hairs blue but it isn’t obvious unless you are under a bright light. Not bad at all I keep using this brand/number
quality: 4 out of 5
value: 4 out of 5
effectiveness: 4 out of 5
Did you find this review helpful?

Definately NOT Red

1 out of 5 stars
Thumbs down graphic, would not recommend
LoversKitchen - 17 days ago, Verified purchaser
Review is for ‘Power Red’. Hair came out very dark burgundy, nothing like the description, or color on the box, Would not buy this brand again.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Cool purple hair dye

5 out of 5 stars
Thumbs up graphic, would recommend
adri - 20 days ago, Verified purchaser
Works great, I use two boxes for long thick hair like it recommends and I love it. Cool purple tone instead of a red-purple which is what I wanted.
Did you find this review helpful?

Doesnt work, damaged hair.

1 out of 5 stars
Thumbs down graphic, would not recommend
NME - 24 days ago, Verified purchaser
Literally did absolutely nothing! Besides dyeing my scalp 😒 (I’ve dyed my hair this red color before and it always takes, so idk what the heck this is about). The photo is my hair afterwards. Same exact color as when I started. On top of that my hair feels damaged. 😓
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there! Thank you for your feedback on the Feria Permanent Hair. We are sad to hear that you did not see the results you expected with this hair dye. We will share this information with our production and development teams. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Dont buy

1 out of 5 stars
Thumbs down graphic, would not recommend
VanillaStar - 24 days ago
Doesn’t work and turned parts of my hair silver….. my hair wasn’t dyed before like…. What a waste
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi there, VanillaStar! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
value: 1 out of 5
quality: 3 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?

Horrible! Simply put....A Waste.

1 out of 5 stars
Thumbs down graphic, would not recommend
AlexS - 25 days ago, Verified purchaser
One word = Terrible! “Multi Faceted, Shimmering Color”- “Bright Black”, Yeah, ok?! What a joke. I’ve been using L’Oréal hair color products for years but since they changed the formula, their hair colors are a waste of money & time! I have dark brown hair & always color my hair black. First, it’s only a step darker but it makes it hardly “darker” brown, certainly not black & the greys are still there. Second, the color that may have made it slightly darker lasts appx. 14 days & that if lucky. Definitely done with L’Oréal hair color!
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there! Thank you for your feedback on the Feria Permanent Hair Color. We are sad to hear that you did not see the results you expected We will share this information with our production and development teams, and we would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Doesn't work

2 out of 5 stars
Thumbs down graphic, would not recommend
Natalie - 28 days ago, Verified purchaser
You don’t really get the color you see. Very weak hair dye. The dye almost doesn't take on natural hair.
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
quality: 4 out of 5
effectiveness: 2 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?

Doesnt wotk

1 out of 5 stars
Thumbs down graphic, would not recommend
Vivty - 1 month ago
Hated it! Had no effect
1 reply from L'OrealParisProductExpert team - 30 days ago
Hi there! Thank you for your feedback on the Feria Multi Faceted Shimmering Permanent Hair Color in the Smokey Silver Shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?

Beautiful hair dye

5 out of 5 stars
Thumbs up graphic, would recommend
Deedee - 1 month ago, Verified purchaser
I always use this on my hair! Gives the best color!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Grey coverage

5 out of 5 stars
Thumbs up graphic, would recommend
Great grey coverage - 1 month ago, Verified purchaser
It’ easily covers grey
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Useless

1 out of 5 stars
Thumbs down graphic, would not recommend
may - 1 month ago, Verified purchaser
Did nothing for my hair
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria High Intensity Shmmering Color, in the shade R48. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Did you find this review helpful?

Buy if you want your hair to fall out :)

2 out of 5 stars
Thumbs down graphic, would not recommend
Lua - 1 month ago
Waste of time and money. I got the R48 and have light brown hair. My hair literally looks black lol. So much hair fell out when I was washing my hair also. Next time I need to read the reviews :/
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color, in the shade R48. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
3 guests found this review helpful. Did you?

Be careful!

2 out of 5 stars
V - 2 months ago, Verified purchaser
I used to love this hair dye and repurchased multiple times until my skin and scalp started breaking out in hives after use. I was scratching all over for days!!!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there V! We are sorry to hear about the experience you had with Feria Permanent Hair Color. We would like to speak with you directly about it. Please give us a call us at 1-833-856-7325, Monday - Friday, 9:00 AM - 5:30 PM ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
effectiveness: 4 out of 5
quality: 2 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?

cherry red made my hair black lol

1 out of 5 stars
Thumbs down graphic, would not recommend
el oh el - 2 months ago, Verified purchaser
the side of the box lies to u .. i got cherry red and had a sort of lighter brown-ish red hair color but using this dye made my hair black w a VERY FAINT red tint 💀 but not cherry red at all lol
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are so sorry to hear about your experience with our Feria High Intensity Shimmering Color Power Red. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
effectiveness: 1 out of 5
quality: 2 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Favorite Brand

5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 2 months ago, Verified purchaser
I absolutely love this box hair color. It's been a favorite brand of mine since college. This color was exactly what I needed to give me a break from the "natural ombré" two tone my hair does. One solid perfect color for fall!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?

Loved

5 out of 5 stars
Thumbs up graphic, would recommend
Nonna - 2 months ago, Verified purchaser
Great color easy to use
Did you find this review helpful?

Strawberry blonde is a failure

1 out of 5 stars
Thumbs down graphic, would not recommend
annoyedmom - 3 months ago, Verified purchaser
Strawberry blonde did not work at all Smell too strong and burns my eyes and skin. Other Féria products were fine. Don’t get this color
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Clumps of hair fell out!!!

1 out of 5 stars
Thumbs down graphic, would not recommend
Leksacon - 3 months ago, Verified purchaser
My hair fell out in thick clumps!! I am traumatized. I have box dyed my hair for years and have never had any issues until I made the mistake of purchasing this brand. I bought the French Roast color… I have no comments about the color itself as I am writing this straight from the shower. DO NOT BUY.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Leksacon! Thank you for reaching out about our Feria Permanent Hair Color. We would like to speak with you directly about your experience. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
value: 3 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
7 guests found this review helpful. Did you?

bad

1 out of 5 stars
Thumbs down graphic, would not recommend
anon - 3 months ago, Verified purchaser
my hair fell out in clumps and is now thin!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We are so sorry to hear about your experience with our Feria Hair Color. We know how frustrating it can be when a product does not perform as expected. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
4 guests found this review helpful. Did you?

would recommend if you want magenta

2 out of 5 stars
Thumbs down graphic, would not recommend
gianna - 3 months ago
i’ll likely be stripping this tomorrow. the color is objectively nice but really purple/magenta for a color labeled auburn. i have medium brown hair with sun bleaching and it turned out VERY gamora looking in real life. but it didn’t damage my hair!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
2 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy