L'Oreal Paris Feria Power Toner Long Lasting Anti-Brass Toner - Pearl Blonde 9V - 1 fl oz

L'Oreal Paris Feria Power Toner Long Lasting Anti-Brass Toner - Pearl Blonde 9V - 1 fl oz - image 1 of 4L'Oreal Paris Feria Power Toner Long Lasting Anti-Brass Toner - Pearl Blonde 9V - 1 fl oz - image 2 of 4L'Oreal Paris Feria Power Toner Long Lasting Anti-Brass Toner - Pearl Blonde 9V - 1 fl oz - image 3 of 4L'Oreal Paris Feria Power Toner Long Lasting Anti-Brass Toner - Pearl Blonde 9V - 1 fl oz - image 4 of 4
L'Oreal Paris Feria Power Toner Long Lasting Anti-Brass Toner - Pearl Blonde 9V - 1 fl oz - image 1 of 4
$See price in cartWhen purchased online

About this item

Highlights

  • Anti-Brass Hair Toner: This ammonia-free demi-permanent hair toner helps eliminate brass and adds cool tones to reduce unwanted warmth and help you maintain your multi-faceted shimmering blonde color
  • Softer, Smoother, Faster: Built-in conditioning polymers reinforce lightened strands for a softer, smoother, shinier blonde result; High-speed technology delivers a gorgeous cooling tone in as little as 5 minutes
  • Long Lasting and Easy: Just one application reduces unwanted orange and yellow tones for up to 3 weeks, perfect for in-between salon visits; For all hair types and textures with blonde; Does not lift or shift hair color, does not cover grays
  • Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Specifications

Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Shine Enhancing
TCIN: 80142397
UPC: 071249422823
Item Number (DPCI): 063-01-8695
Origin: Made in the USA or Imported

Description

Ammonia free demi-permanent toner helps eliminate brass and adds cool tones to reduce unwanted warmth for a long lasting anti brass result and help you maintain your multi-faceted shimmering blonde color. Conditioning- built-in polymers reinforce lightened strands for a softer, smoother, shinier blonde result. Fast high-speed technology reduces unwanted orange and yellow tones and delivers a gorgeous cooling tone in as little as 5 minutes. Long-lasting in just 1 application keeps brass away for up to 3 weeks, perfect for in-between salon visits. For all hair types and textures with blonde including salon highlights, bleach, balayage, and ombré.
Does not lift/shift hair color or cover grays. Results vary depending on color/condition of hair.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

toning colour 1253336c: aqua / water / eau, laureth-2, peg-4 rapeseedamide, glycerin, laureth-12, oleth-30, sodium cetearyl sulfate, polyquaternium-6, parfum / fragrance, erythorbic acid, cetyl hydroxyethylcellulose, ethanolamine, edta, sodium sulfite, p-phenylenediamine, 4-amino-2-hydroxytoluene, m-aminophenol, 2,4-diaminophenoxyethanol hcl, tetrasodium edta. developer creme 1190012: aqua / water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate.

Allergens & Warnings:

Does not lift or shift haircolour. Does not cover grays., USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: - You have already had a reaction to a haircolor product. - You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after relaxing before coloring. Keep product out of the reach of children. Do not apply on children. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS.

Shipping details

Estimated ship dimensions: 6.5 inches length x 3.5 inches width x 2.5 inches height
Estimated ship weight: 0.365 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.4 out of 5 stars with 34 reviews
75% would recommend
8 recommendations
quality: 3.67 out of 5
value: 3.56 out of 5
effectiveness: 3.67 out of 5

Disappointed, waste, would not recommend

1 out of 5 stars
hnikoriuk - 2 months ago
originally posted on lorealparisusa.com
I used Garnier Nutrisse chamomile 100 color cream to dye my hair which made it orange 🤮 I purchased this toner to try to fix that and it did absolutely nothing, still the exact same ugly brassy orange it was, total waste of money and time. very disappointed. My ends were very bleached already and all this did was make the ends a tiny bit whiter
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Great product to beat the brass

5 out of 5 stars
Would recommend
GBLou - 2 months ago, Verified purchaser
My daughter has blonde highlights and whenever they start looking yellowy, brassy or even green from pools in the summer she uses this and it freshens up the blonde. So quick and easy for such a great result!
quality: 5 out of 5
effectiveness: 5 out of 5
value: 4 out of 5
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Don’t do it!!!

1 out of 5 stars
Monsaun - 2 months ago
originally posted on lorealparisusa.com
Turned my blonde hair an ugly dark gray color. I regret this ! Im ugly now!
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Not worth the money and time

1 out of 5 stars
Nona - 3 months ago
originally posted on lorealparisusa.com
Th worst purchase I have ever made . Nothing has changed in my color not even a bit . Now I should wait one week until I try again with different brand of course.
1 guest found this review helpful. Did you?

Got a head of grey hair after being blond...

1 out of 5 stars
reviewer21thCentury - 7 months ago
originally posted on lorealparisusa.com
I am a man and this turned my blond hair into grey color. Left it for 10 min to get the brass out and ..... No good
1 guest found this review helpful. Did you?

Is this a joke

1 out of 5 stars
Would not recommend
Jf35180 - 7 months ago, Verified purchaser
My hair is MORE brassy now FYI the other reviewers are not joking. I have a good basic understanding of how hair color works (I get professional products so I can tone at home in between visits) but I ran out of the good stuff and figured since L’Oréal has a pro line, their box toner couldn’t be that bad. Nope. This product is stunningly bad. I watched it closely waiting to see it cool down even a tiny bit and it never did. This is supposedly a level 9 with a violet base? There has to be zero violet pigment in this. I’m on my second clarifying packet trying to get it out after it turned my level 9 blonde to about a level 7 dark golden blonde. Toner often makes hair slightly darker but this is such a fail idk how anyone who knows the color wheel could have messed up this badly. I’m pretty sure a fairy tale villain was involved. Stick with purple shampoo.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi Jf35180. We are so sorry to hear about your experience with L'Oreal Paris Feria Power Toner Long Lasting Anti-Brass Toner. We would love to learn more about your experience, and make things right! In order for us to do so, please give us a call at 833-856-7325 anytime Monday - Friday 9:00 AM - 5:30 PM ET and provide the reference #22439795. We look forward to speaking with you!
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

(no review title)

3 out of 5 stars
MArt - 7 months ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] Hello ..I hope you can help me ... it's my elmet hair of nott like braid on top .. it bleached ..but didn't take the 01 blonde ..it llooks white with a 01 high light..please help ...respond soon .. thanks
1 guest found this review helpful. Did you?

Works as promised!

4 out of 5 stars
2haute2 - 10 months ago
originally posted on lorealparisusa.com
Came home from getting hi-lites 2 days ago and was very disappointed with the results. Read the reviews here and decided to give it a try... my gross brassy tones are gone, thankfully. I have darkisj hair but no brass! I can live with the darkish color considering this is only a demi-permanent hair color and the texture is great! Wpuldnt let me post more than photo, so i decided on the after. Thank you Loreal for a well-made product that works as promised.
3 guests found this review helpful. Did you?

Great results!

5 out of 5 stars
Horsldy - 11 months ago
originally posted on lorealparisusa.com
I tried this product on the recommendation of a friend and it worked as well as if I had gone to the salon. I did leave in for about 25 minutes and for my hair, that was the right timing. It left my hair free of the "brass" and the result was the light blonde highlights I had professionally done in November. I would purchase this product again.
1 guest found this review helpful. Did you?

Worst toner ever

1 out of 5 stars
Sam David - 1 year ago
I have bleached blonde hair which now I will have to color brunette because of this toner. Maybe this combo could work for someone who is actually trying to achieve a color like this, maybe it would be a dream but this toner turned my hair, white, grey and purple and this is not what I was trying to achieve, I was trying to make my yellow bleach blonde hair into an ash blonde. Worst toner I have ever used.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We are sorry to hear about your experience with L'Oreal Paris Feria Power Toner - Pearl Blonde. We know how disappointing it is when a product does not provide the expected results. Please contact us for a consultation 1-800-631-7358 M-F 9A-5:30P ET. We look forward to helping you. Thank you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

I'm amazed

5 out of 5 stars
Michelle111 - 1 year ago
originally posted on lorealparisusa.com
I was not expecting this to work..I had just finished bleaching (for the 2nd time) and the result was a bright orange/red/yellow. NO way purple shampoo would have even touched it. I had this product on hand so figured it couldn't get worse. It worked!! It's not perfect, but this toner is impressive..I have pretty pearl highlights in my hair now and the rest is shades of pale blonde/beige. MUCH better. Thank you! Will be using this from now on.
3 guests found this review helpful. Did you?

Love, love, love this Power Toner!!

5 out of 5 stars
Sundvlgrl10 - 1 year ago
originally posted on lorealparisusa.com
So I've always wanted to try ashy colored hair since I'm going slightly gray in a few places anyway! Now I'm not so worried about the gray thanks to this new product - I love that I've found my new "go to" for in between color and salon visits! And it only takes 5-10 minutes...what?? Umm, that's definitely a no-brainer for me!! Thanks Loreal and please never get rid of this product...I've found nothing else like it!! I'll try to post pics next time.
6 guests found this review helpful. Did you?

A miracle!

5 out of 5 stars
ClassicGirl79 - 1 year ago
originally posted on lorealparisusa.com
I have naturally golden brown hair. Several months ago I used a semi-permanent color by another manufacturer, and they clearly confused "golden" with "red", because I've spent every day since trying to get back to normal! In that process, I ended up with hair that was quite dark, especially at the ends, so I decided that at this point there wasn't much else to lose, so I highlighted it. The result was what I called "pumpkin spice" - nice, and someone might ask for it on a salon, but not what I wanted. Rather than try the old "semi-permanent ash dye over it" trick again - because I really liked the highlights, and didn't want to lose that dimensionality! - I took a chance on this, and I'm so glad I did! My highlights are intact, and the while thing has calmed down to my natural golden brown instead of red. I honestly couldn't be happier with the results. I went the full 10 minutes, and maybe even a smidge over, and combed it through every strand, thoroughly. I'm so glad I bought 2 boxes so I can keep one in reserve! Thank you, L'Oreal!
4 guests found this review helpful. Did you?

I would like to give this product minus 10 stars

1 out of 5 stars
Sassy2021 - 1 year ago
originally posted on lorealparisusa.com
I had a pretty shade of night quite platinum blonde and some parts were getting a slight hint of gold to it. I used this product and left it in for 5 minutes as I was getting nervous and With good reason! My hair is now brown!!! An ugly grayish brown! And this crap does not wash out. I washed it 5 times right away with clarifying shampoo, dish soap and even lemon juice. Nothing! I am stuck with ugly brown hair.
1 reply from Consumer Care Center team - 8 months ago
Hi Sassy2021! Thanks for reaching out to us regarding Feria Power Toner. We can understand how upsetting it is to try a new product and not get the expected results. We're sorry to hear that your hair turned brown and want to help. Please call us at: 1.800.631.7358, M-F,9A-5:30P, ET. Give Ref#22131433 when calling. We look forward to hearing from you.
14 guests found this review helpful. Did you?

Brass is gone!

4 out of 5 stars
CPNP21 - 1 year ago
originally posted on lorealparisusa.com
Used this morning to undo the awful orange color my hair turned after attempting a blonde from Madison Reed. The orange is gone! Like the box says and multiple reviews say, this is not to lighten your hair but rather to tone out the unwanted color. If your hair isn’t bleached out to a level 11, you won’t look like the box. I left it on for roughly 10 minutes. My ends (which were light blonde) are a little on the purple/gray side, but I’m sure this will fade with time. I am a believer in this product!
37 guests found this review helpful. Did you?

Excellent toner!

5 out of 5 stars
Would recommend
K - 1 year ago, Verified purchaser
This is a fantastic product, it does exactly what it’s supposed to do - it removes the brassy tones from colored hair. One tip: it’s thicker than hair dye products, more akin to standard conditioner consistency, so if you’re looking for assured coverage on shoulder-length thick hair you’ll need 2 boxes. Unsure? Have one on hand in case of need. I love this product, now home hair dye jobs truly rival salons.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
4 guests found this review helpful. Did you?

Don't Chance It

1 out of 5 stars
Would not recommend
Amy - 1 year ago, Verified purchaser
This is an absolute waste of money. My highlights were a little brassy from the salon which is an hour and a half away so I thought I’d use this rather than go all the way back for a simple tone. It was a sad decision as my hair is now inexplicably more brassy. Ugh.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi Amy! Thanks for reaching out to us regarding Feria Power Toner Long Lasting Anti-Brass Toner. We can understand how upsetting it is to try a new product and not be satisfied. So sorry that your results were more brassy. Your comments will be shared with our teams.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

Fantastic ashy blonde

5 out of 5 stars
Jillk - 2 years ago
originally posted on lorealparisusa.com
I used power toner icy blonde after using feria hyper platinum on my roots. My goal was to extend time between salon visits and the result was fantastic - color is just like the salon and the feria products got my hair to a light color. I will continue alternating with salon but this product is a huge convenience for me
9 guests found this review helpful. Did you?

confusing packaging

1 out of 5 stars
JD4L - 2 years ago
originally posted on lorealparisusa.com
Thought this was regular hair dye color because I was in a hurry, just grabbed my regular color from Feria in the box that looks like my regular hair dye and not until I had finished applying did I realize it was a completely different product. Wished they would used different packaging to indicate it is a different product. Wasted $$.
1 reply from Consumer Care Center team - 2 years ago
Hi there! Thank you for your feedback on our Power Toner, Long Lasting Anti Brass Toner. We are very sorry you had this experience. We will be passing your comments along! Thank you!
5 guests found this review helpful. Did you?

Fixes orange and yellow tones- makes hair icy

5 out of 5 stars
Spinclown - 2 years ago
originally posted on lorealparisusa.com
This actually works to cover orangy-yellow tones after bleaching. I was convinced i had to bleach the orangy parts again- but used this toner instead- it brightened and whitened and muted the yellow and orange in my hair -I'm so happy with the results! No more hassled trips to the salon to be charged crazy amounts of money when i can get perfect results at home with L'Oreal. :)
12 guests found this review helpful. Did you?

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