product description page

L'Oreal® Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner

L'Oreal® Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - image 1 of 5
$9.19
color Very Platinum

about this item

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Paraben-free, aluminum-free
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Gel
Wellness Standard: Aluminum-free, paraben-free
Beauty Purpose: Hair coloring
Hair Color: Blonde
Processing Time: 25.0 minutes
Features: Permanent
TCIN: 14386320
UPC: 071249246504
Item Number (DPCI): 063-01-0748

most helpful positive reviews

From black to.....

5 out of 5 stars
Tahsia5 years ago
So i had black and teal hair with some brown parts. I know its not reccomended for black, but it worked better than bleach does for my hair. In the teal and brown parts, its like the box, and in the black parts its turned to light brown. .....buying another box for that tomarrow, today is resting......  see moreof Tahsia's review
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Know what your limitations are!

(would recommend)
5 out of 5 stars
Angelstar178 months ago
This stuff is awesome! I am a level 8 blonde and got the exact color on the box. But most of my hair was virgin. The part that wasn't needed a second round. I've been coloring my own hair for 40 yrs, and know enough that most coloring kits do not lift old color out of your hair.  see moreof Angelstar17's review
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LET ME TELL YOU ABOUT FERIA VERY PLATINUM

5 out of 5 stars
Alex4 years ago
Ok, now I read a ton of reviews for this product, I wanted to find the best way to get the look I wanted, now I read way too many bad reviews, but this was the only product available, so I figured why not, and it was amazing, I got the exact color I wanted, now, it probably isn't for everyone, YOU N...  see moreof Alex's review
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LOVE IT

5 out of 5 stars
Harley4 years ago
I started with deep red brown, and although it's not what's on the box (extreme blonde) it did lighten it 7 shades. I'm so buying a second box, after the 1 week resting period. I will be Platinum Blonde when I'm done! Will ALWAYS use L'oreal Feria!!!  see moreof Harley's review
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most recent reviews

Color don't last

(would not recommend)
1 out of 5 stars
Drin4231023 days ago
originally posted on lorealparisusa.com
lorealparisusa.com
If I could give this 0 stars I would. I bleached my hair to a blonde. Used R68. Died it on Sunday. Looked great really loved it. Unfortunately by Wednesday, 2 showers later, it had all virtually washed out and almost all my blonde is showing. I look like an orange carrot.  see moreof Drin42310's review
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My favorite Red

5 out of 5 stars
SSweet00124 days ago
originally posted on lorealparisusa.com
lorealparisusa.com
I’ve been using this color for a long time. My natural red faded long ago and I’m so glad that I found this one. Please don’t discontinue this one.  see moreof SSweet001's review
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Great cllor

(would recommend)
4 out of 5 stars
SHORTY8528 days ago
originally posted on lorealparisusa.com
lorealparisusa.com
Ing lasting color not bad chemical smell doesnt bleed or stain  see moreof SHORTY85's review
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Not the color on the box!

(would not recommend)
2 out of 5 stars
Patty ann29 days ago
originally posted on lorealparisusa.com
lorealparisusa.com
The hair dye I usually buy was sold out so I grabbed this product. The color said deepest purple but my hair is dark blue, no the box wasn't tampered with. Also This was an unusual product because it recommended to wash hair twice before Conditioning which I never had to do before with ...  see moreof Patty ann's review
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