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L'Oreal® Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner

L'Oreal® Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - image 1 of 5

About this item

Highlights

  • Multi-Faceted Shimmering Color
  • Never dull or flat
  • Never wrecks or ravages
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Paraben-free, aluminum-free
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Gel
Wellness Standard: Paraben-free
Beauty Purpose: Hair coloring
Hair Color: Blonde
Processing Time: 25 minutes
Features: Permanent
TCIN: 14386320
UPC: 071249246504
Item Number (DPCI): 063-01-0748
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$9.19
Color Very Platinum

Most helpful positive reviews

From black to.....

5 out of 5 stars
Tahsia 5 years ago
So i had black and teal hair with some brown parts. I know its not reccomended for black, but it worked better than bleach does for my hair. In the teal and brown parts, its like the box, and in the black parts its turned to light brown. .....buying another box for that tomarrow, today is resting......see moreof the reviewer's review
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Know what your limitations are!

(would recommend)
5 out of 5 stars
Angelstar17 1 year ago
This stuff is awesome! I am a level 8 blonde and got the exact color on the box. But most of my hair was virgin. The part that wasn't needed a second round. I've been coloring my own hair for 40 yrs, and know enough that most coloring kits do not lift old color out of your hair.see moreof the reviewer's review
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LOVE IT

5 out of 5 stars
Harley 5 years ago
I started with deep red brown, and although it's not what's on the box (extreme blonde) it did lighten it 7 shades. I'm so buying a second box, after the 1 week resting period. I will be Platinum Blonde when I'm done! Will ALWAYS use L'oreal Feria!!!see moreof the reviewer's review
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LET ME TELL YOU ABOUT FERIA VERY PLATINUM

5 out of 5 stars
Alex 5 years ago
Ok, now I read a ton of reviews for this product, I wanted to find the best way to get the look I wanted, now I read way too many bad reviews, but this was the only product available, so I figured why not, and it was amazing, I got the exact color I wanted, now, it probably isn't for everyone, YOU N...see moreof the reviewer's review
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Most recent reviews

Not even close to the color I hoped for

(would not recommend)
3 out of 5 stars
Kaitlynnnikol 9 days ago
Was not expecting the outcome I was hoping for a dark purple tint and my hair is completely black no purple guest all. My natural color is a medium brown and I’ve always used Féria dye. I am willing to try it again and hopefully get the color I wanted. A new box of dye would be great for me to re-ev...see moreof the reviewer's review
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Intense Color!

(would recommend)
5 out of 5 stars
BethanybyGrace 9 days ago
I just colored my hair a couple of weeks ago with Intense Voilet. It's incredible! I get lots of compliments! Feria rawks! [This review was collected as part of a promotion.]see moreof the reviewer's review
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Beautiful color!

(would recommend)
5 out of 5 stars
Kimkay6 9 days ago
Love this color, I have been using it for the past 2 years.see moreof the reviewer's review
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Perfection!

(would recommend)
5 out of 5 stars
HannahLillie1718 10 days ago
I just dyed my hair the auburn color and it came out a black cherry color. Im not mad about it because I actually adore the black cherry. so instead of the red I got a color that was even better !! I will definitely buy this again [This review was collected as part of a promotion.]see moreof the reviewer's review
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