product description page

L'Oreal® Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner

L'Oreal® Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - image 1 of 6
$8.99
color Extreme Platinum

about this item

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Used For: hair coloring
Product Form: Gel
Capacity (volume): 6.300 ounces
Features: Permanent
Hair Color: Blonde
Hair Type: All Hair Types
For Use On: Hair
Health Facts: paraben-free, aluminum-free
Product Warning: not recommended for those with sensitive skin, Adult Use Only
Processing Time: 25 minutes
Includes: Gloves
CPSC Warnings: no_warning_applicable
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753

most helpful positive reviews

From black to.....

5 out of 5 stars
Tahsia5 years ago
So i had black and teal hair with some brown parts. I know its not reccomended for black, but it worked better than bleach does for my hair. In the teal and brown parts, its like the box, and in the black parts its turned to light brown. .....buying another box for that tomarrow, today is resting......  see moreof Tahsia's review
    Do you find this helpful?
    yes (22)no (0)report

    Know what your limitations are!

    (would recommend)
    5 out of 5 stars
    Angelstar177 months ago
    This stuff is awesome! I am a level 8 blonde and got the exact color on the box. But most of my hair was virgin. The part that wasn't needed a second round. I've been coloring my own hair for 40 yrs, and know enough that most coloring kits do not lift old color out of your hair.  see moreof Angelstar17's review
    • Guest review image 1 of 2, zoom in
    • Guest review image 2 of 2, zoom in
    Do you find this helpful?
    yes (15)no (0)report

    LET ME TELL YOU ABOUT FERIA VERY PLATINUM

    5 out of 5 stars
    Alex4 years ago
    Ok, now I read a ton of reviews for this product, I wanted to find the best way to get the look I wanted, now I read way too many bad reviews, but this was the only product available, so I figured why not, and it was amazing, I got the exact color I wanted, now, it probably isn't for everyone, YOU N...  see moreof Alex's review
      Do you find this helpful?
      yes (8)no (1)report

      LOVE IT

      5 out of 5 stars
      Harley4 years ago
      I started with deep red brown, and although it's not what's on the box (extreme blonde) it did lighten it 7 shades. I'm so buying a second box, after the 1 week resting period. I will be Platinum Blonde when I'm done! Will ALWAYS use L'oreal Feria!!!  see moreof Harley's review
        Do you find this helpful?
        yes (5)no (1)report

        most recent reviews

        Absolute Platinum

        4 out of 5 stars
        Koh1 day ago
        I used this on my natural black hair, with dark brown and medium brown ombre. I left the bleach on for 1.5 hours (longer than recommended I know) and it lighted my black hair to medium brown, and light brown/darkblonde on the other areas. I don't think my hair suffered more damage than expected. If ...  see moreof Koh's review
          Do you find this helpful?
          yes (0)no (0)report

          great

          (would recommend)
          5 out of 5 stars
          aimee0810 days ago
          I useded this a month ago and still lasting would recommed  see moreof aimee08's review
            Do you find this helpful?
            yes (0)no (0)report

            It's GORGEOUS

            (would recommend)
            5 out of 5 stars
            shonna7710 days ago
            I was "dying" for a subtle change. Love my natural dark hair but wanted to spice it up a bit. Although I was nervous, I figured "it's just hair color and I can always go back". Well, Oh Em Gee! I love it! Let's see how long the color last....I usually can go 4 weeks without a touch up.  see moreof shonna77's review
              Do you find this helpful?
              yes (0)no (0)report

              My Favorite Red

              (would recommend)
              5 out of 5 stars
              La061710 days ago
              This is my favorite shade of red, its not too dark and it shines beautifully in the sun [This review was collected as part of a promotion.]  see moreof La0617's review
                Do you find this helpful?
                yes (0)no (0)report

                review images

                • Guest review image 1 of 5, zoom in
                • Guest review image 2 of 5, zoom in
                • Guest review image 3 of 5, zoom in
                • Guest review image 4 of 5, zoom in
                • Guest review image 5 of 5, zoom in

                Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.