:

product description page

L'Oreal® Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner

L'Oreal® Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - image 1 of 6

About this item

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Paraben-free, aluminum-free
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Gel
Wellness Standard: Aluminum-free, paraben-free
Beauty Purpose: Hair coloring
Hair Color: Blonde
Processing Time: 25 minutes
Features: Permanent
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$8.99
Color Extreme Platinum

Most helpful positive reviews

From black to.....

5 out of 5 stars
Tahsia 5 years ago
So i had black and teal hair with some brown parts. I know its not reccomended for black, but it worked better than bleach does for my hair. In the teal and brown parts, its like the box, and in the black parts its turned to light brown. .....buying another box for that tomarrow, today is resting......see moreof the reviewer's review
Do you find this helpful?
yes (23)no (0)report

Know what your limitations are!

(would recommend)
5 out of 5 stars
Angelstar17 11 months ago
This stuff is awesome! I am a level 8 blonde and got the exact color on the box. But most of my hair was virgin. The part that wasn't needed a second round. I've been coloring my own hair for 40 yrs, and know enough that most coloring kits do not lift old color out of your hair.see moreof the reviewer's review
Do you find this helpful?
yes (15)no (0)report

LET ME TELL YOU ABOUT FERIA VERY PLATINUM

5 out of 5 stars
Alex 5 years ago
Ok, now I read a ton of reviews for this product, I wanted to find the best way to get the look I wanted, now I read way too many bad reviews, but this was the only product available, so I figured why not, and it was amazing, I got the exact color I wanted, now, it probably isn't for everyone, YOU N...see moreof the reviewer's review
Do you find this helpful?
yes (8)no (1)report

LOVE IT

5 out of 5 stars
Harley 5 years ago
I started with deep red brown, and although it's not what's on the box (extreme blonde) it did lighten it 7 shades. I'm so buying a second box, after the 1 week resting period. I will be Platinum Blonde when I'm done! Will ALWAYS use L'oreal Feria!!!see moreof the reviewer's review
Do you find this helpful?
yes (5)no (1)report

Most recent reviews

(would not recommend)
1 out of 5 stars
Susantorres711 7 days ago
verified purchaser
It’s great for no damage. But I’ve been bleaching my hair for years with no issues and suddenly parts are orange. It makes no sense. Ugh
Do you find this helpful?
yes (0)no (0)report

I love the color

(would recommend)
5 out of 5 stars
Stephanie7814 17 days ago
I wanted to try something new so I bought the rose gold color. I love it. My hair is super shiny and the color is amazing.see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

Runny and way off the expected color chart

(would not recommend)
1 out of 5 stars
MichPro 17 days ago
I dyed my hair with v28 midnight violet, I have medium/long length thick hair so I used 2 boxes. I’ve been doing my hair for 20 years and usually use salon coloring but I really liked this color as have used Féria many times so I tried it. I’m so disappointed. Followed the instructions to a T. My ha...see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

Best blonde color

(would recommend)
5 out of 5 stars
lgrey 18 days ago
I have used Loreal for years and this is by far the best, most perfect blonde color ever!see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.