$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1
Shipping details
Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
The mascara is appreciated for its volumizing effect, durability, and variety of colors. However, guests have reported issues with clumping, smudging, and the product drying out quickly. Some guests also experienced allergic reactions and burning sensations.
- Thumbs up graphic, Volumizing effect
- Thumbs up graphic, Variety of colors
- Thumbs up graphic, Long-lasting
- Thumbs down graphic, Clumping
- Thumbs down graphic, Smudging
- Thumbs down graphic, Difficulty in removal
Generated by AI from the text of recent guest reviews (includes incentivized reviews)
4.0 out of 5 stars with 4614 reviews
easy to remove: 3.82 out of 5
value: 3.54 out of 5
easy to apply: 4.17 out of 5
long lasting: 3.64 out of 5
quality: 3.53 out of 5
59% would recommend
625 recommendations
Sad, formerly loyal Voluminous customer
1 out of 5 stars
Lis001 - 4 days ago
originally posted on lorealparisusa.com
I bought a new tube of “Original” Voluminous recently and thought I was losing my mind. This has been my favorite mascara for YEARS, and suddenly, it was flaky, hard to remove, not at all the smooth formula I was used to. I thought maybe I had gotten a bad tube, but then realized it looked a bit different. I’m so sad to realize that L’Oréal changed the formula - now I’ll have to switch products! Why would they “fix” what wasn’t broken?
1 reply from Consumer Care Center team - 3 days ago
Hello there! Thank you for sharing your experience with our Voluminous Original Washable Mascara. We are so sorry to hear that this product did not leave you with the results in which you were expecting. We understand how frustrating that can be. We hope you are able to use our products with great satisfaction in the future!
Changed Formula!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Mom of 2 - 4 days ago, Verified purchaser
So I like the curved wand and I like this mascara , however!! they have changed the formula like everyone else mentioned. It’s true. I used to be able to take it off with simply baby oil and now it is like really really tough like waterproof mascara. Have to use molecular Water but specifically for waterproof mascara I’m not a fan. I’ll be returning. Sorry L’Oreal …don’t understand why you have to change a good thing. I use this mascara for probably 20 years.!!!
Color doesnt show
2 out of 5 stars
Thumbs down graphic, would not recommend
Ltarget - 5 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
Burgundy color doesn’t show on my brown lashes. Ads are misleading
1 reply from L'OrealParisProductExpert team - 4 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara in the burgundy shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Awful new formula!!!!!!!!!!
1 out of 5 stars
Dfield - 7 days ago
originally posted on lorealparisusa.com
I am so disappointed with the new formula. I’ve use the voluminous mascara for well over a decade (I believe I’ve been using it since my 30’s and I’m now in my 50’s). Absolutely loved it. Now, the new formula is terrible. It makes my lashes look stringy like spider legs. It states 15 times volumizing, however, the old formula produced so much more volume! When I try to wash it off it flakes and pulls out my eyelashes. Even using eye make up remover I could not get it off fully. I thought maybe I bought waterproof, but then realized it was your new formula. Please let me know if there’s a way to purchase the old formula. Otherwise, I’m sad to say, I need to find a new product. If you want to keep your eyelashes, or be able to fully wash off your make up, do not use this product. It’s like the New Coke formula debacle when they had to bring back Coke Classic. I would buy a case of the old formula if I could!
1 reply from L'Oreal Paris team - 4 days ago
Hi Dfield! We are sorry to hear about the experience you had with Voluminous Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with reference #37435812 when you call.
Great value for the money
5 out of 5 stars
Thumbs up graphic, would recommend
Sleepless - 7 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
Like waterproof makeup
Allergic reaction
1 out of 5 stars
TVG - 8 days ago, Verified purchaser
This mascara caused my eyes to have an allergic reaction, which is really disappointing because I actually liked it a lot. My eyes became dry and started to overproduce eye boogers. I tried two different colors and it happened with both.
Doesn't show up as green.
1 out of 5 stars
Thumbs down graphic, would not recommend
Marbella - 9 days ago, Verified purchaser
Not green when you put in on, so if you want the color to show, get the blue one.
change it back!
1 out of 5 stars
sadday - 10 days ago
originally posted on lorealparisusa.com
My mom, sister, and I have used this mascara forever and it was perfect. But now its horrible. Please go back to the old formula. I will pay more money, i just want a good product.
1 reply from Mugler team - 9 days ago
Hello sadday. There! Thank you so much for sharing your experience with our Voluminous Waterproof Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 800 322 2036 M-F 9:00 am – 5:30 pm ET.
Not good for your eyes
1 out of 5 stars
Lilliana222 - 10 days ago
originally posted on lorealparisusa.com
I bought the voluminous mascara in the color burgundy and within a week my eyes started swelling and burning. Not easy to wash of and has a chemicaly smell. Don't recommend buying this at all.
1 reply from Consumer Care Center team - 9 days ago
Hello Lilliana222. We are sorry to hear about the experience you had with our Voluminous Original Washable Bold Eye Mascara We would like to speak with you directly about it. Please give us a call @800 322 2036 MF9:00 am – 5:30 pm ET for assistance and provide the reference # 37378782. Looking forward to speaking with you.
Terrible new formula
1 out of 5 stars
CC49 - 11 days ago
originally posted on lorealparisusa.com
Zero stars for this mascara. This new formula is terrible. I had been using the old formula for 15+ years and now I have to switch brands. The new formula is not washable! I can’t even get it off easily with makeup remover. I do not recommend this product. I’m very disappointed since the old formula was perfect.
1 reply from Consumer Care Center team - 10 days ago
Hi CC49. Thank you for reaching out to L'Oreal regarding the Voluminous Original Washable Bold Eye Mascara. We are sorry to hear you found it difficult to remove. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #37357883. Please have the product with you when you call. Looking forward to hearing from you!
New Formula is Toxic, Burns My Eyes, Horrible
1 out of 5 stars
Nicole - 12 days ago
originally posted on lorealparisusa.com
I’ve been buying this product for 5+ years. Was my absolute favorite mascara. L’Oreal has ruined this product with the change in formula. It burns anytime my eyes are even a bit moist. If it gets on my finger tips and I even graze my eyelid it kills. What have you done? Originally thought my hand soap was the issue since I’ve been using this mascara everyday for years, but nope. I’ve never reacted to any makeup before, this is a toxic product and should be taken off the shelves immediately since I see that there are many others reacting the same way and plenty more that haven’t posted about this. I definitely won’t be buying anymore l’oreal products in the future seeing as how they value customer safety. You’ve definitely lost my business.
1 reply from Consumer Care Center team - 9 days ago
Hi Nicole! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry to hear you had this experience and want to help. Please call us at: 1.800.322.2036,M-F,9A-5:30PM, ET. Give Ref# 01077784 when calling. We look forward to hearing from you.
Over 20 years using- not the same quality formula
2 out of 5 stars
Joey38 - 14 days ago
originally posted on lorealparisusa.com
What happened to this A+, 10/10, greatest mascara on the planet?! I have used this product for well over 20 years and ever since that new bottle showed up, the formula is way off. It doesn’t wash off with soap and water like it used to. You have to use make up remover to get it off. It’s so heavy and clumpy now that it makes my eyes irritated by the end of the day. My eye lashes aren’t as healthy as they used to be. As a lifelong loyal customer, I’m devastated. I can’t find the old bottles anywhere and would pay double just to have that again! I’d give anything for the people at L’Oréal to go back to the original formula.
1 reply from Consumer Care Center team - 11 days ago
Hello Joey38! Thank you for sharing your experience with the current version of the Voluminous Original Washable Bold Eye Mascara. We're sorry to hear that you don't love the results any more! It should resist clumping and remove easily with soap and water. . If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Noce subtle coloring
5 out of 5 stars
Thumbs up graphic, would recommend
Reebs - 14 days ago, Verified purchaser
- Eye color: Green
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
Having green eyes burgundy is a color I use often. I love that there is an option other than black! It’s not obnoxious just a subtle coloring and enhances my eye color. This formula is a tried and true mascara so I already knew I liked it in black. Easy removal with makeup remover.
Clumpy Disappointment
1 out of 5 stars
Sharee - 20 days ago
originally posted on lorealparisusa.com
After L'Oreal discontinued their purple tube Voluminous Fiber Waterproof Mascara, I tried the Voluminous Original Waterproof. Huge disappointment! This mascara is not waterproof and comes out of the tube clumpy every time. Looking towards another cosmetic company for my mascara.
1 reply from Consumer Care Center team - 17 days ago
Hello Sharee. Thank you for sharing your thoughts on our Voluminous Waterproof Mascara! We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be sure to pass your feedback along. We hope you continue using L'OREAL PARIS with great satisfaction!
Color doesnt show up
1 out of 5 stars
Thumbs down graphic, would not recommend
hayley - 20 days ago, Verified purchaser
You can’t even see the color at all
1 reply from L'OrealParisProductExpert team - 18 days ago
Hi there, hayley! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
A great purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
AMC5647 - 20 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
The perfect color to enhance brown eyes! Stays on well throughout the day but can be easily removed with soap and water.
New formula is terrible.
1 out of 5 stars
Klalex - 25 days ago
originally posted on lorealparisusa.com
I have a hard time finding mascara (waterproof or not) that doesn’t end up smudging all over my eyelids throughout the day. This mascara used to be my holy grail - didn’t budge throughout the day, but was also easy to remove without also taking my lashes with it. But the new formulation is awful. It smudges all over my eyes and is hard to remove. So bummed. I won’t be buying this again any time soon.
1 reply from Consumer Care Center team - 23 days ago
Hello Klalex, thanks for reaching out! We are sorry to hear that you are no longer seeing the results with Voluminous Waterproof Mascara that you have come to expect. We appreciate knowing what no longer works with this formula and will be sharing with our creative teams!
New Formula is TERRIBLE.
1 out of 5 stars
Thumbs down graphic, would not recommend
klalex - 25 days ago
- Eye color: Blue
- Skin type: Normal, Combination
- Skin concern: Aging, Sun damage, Dullness, Pores
- Skin tone: Medium
- Hair color: Blonde
I have a hard time finding mascara (waterproof or not) that doesn’t end up smudging all over my eyelids throughout the day. This mascara used to be my holy grail - didn’t budge throughout the day, but was also easy to remove without also taking my lashes with it. But the new formula is awful. It smudges all over my eyes and is hard to remove. I won’t be buying this again any time soon.
1 reply from L'OrealParisProductExpert team - 18 days ago
Hi there, klalex! We are so sorry to hear of your experience with our Voluminous Mascara. It is possible minor changes were made in the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
misrepresentation
1 out of 5 stars
Jacs - 27 days ago
originally posted on lorealparisusa.com
I have this product on auto order with a Vendor and have used 3 tubes. While I like the applicator and the consistency of the formula, it has been stinging my eyes out of the blue - without being messed with. This is supposed to be waterproof and suitable for sensitive eyes. It does smudge under my eyes. going to have to find another waterprrof for sensitive eyes as this is not it. Back to Maybelline I guess.
1 reply from Consumer Care Center team - 24 days ago
Hello Jacs. Thank you so much for sharing your experience with our Voluminous Waterproof Mascara. We know how frustrating it can be when a product does not perform as you have come to expect. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference #37127545
Luv The Colour...New Formula Is Terrible!
2 out of 5 stars
Thumbs down graphic, would not recommend
OhDonni - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Eye color: Hazel
- Hair color: Black
Voluminous in carbon black has been my go-to for years. I recently purchased the burgundy and it is a gorgeous shade. Unfortunately, the new formula is 100% terrible. It literally takes me ten minutes to apply the mascara to one eye alone. The formula is not nearly as thick and moist as before this reformulation. For now I am still using both the carbon black + burgundy, however, I am definitely on the hunt for a replacement brand. I gave two stars just because I really like both shades. If not for that, it would be a solid one star rating.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction