$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1
Shipping details
Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the mascara supposed to be clumpy?
submitted by - 3 months ago
A: Hey Abigail, The L'oreal Paris Voluminous mascara has a Volume Maximizing Brush that quickly thickens and builds lashes evenly for a full and bold look! To avoid clumps, we recommend to use a clean lash comb to brush through after every coat. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expertA: no it is supposed to be smooth
submitted byReese - 3 months agoA: Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 3 months agoBrand expert
Q: What is with the formula change? It is impossible to get off and is drying out my lashes. I’ve been buying this for 25 years and am so sad to find a new mascara. It was perfect before!!
submitted by Colleen - 4 months ago
A: Hi there! Thank you for reaching out to us about the Voluminous Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this- and love the results!
submitted byL'OrealParisProductExpert - 4 months agoBrand expertA: I thought I was imagining this, I didn’t know they changed their formula! It’s horrible!
submitted bysavlo - 3 months ago
Q: When will you stop gaslighting your 10-20+ year loyal customers about the fomula change to your Voluminious mascara and bring back the awesomeness it once was ?
submitted by BRING IT BACK - 6 months ago
A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 6 months agoBrand expertA: iT CERTAINLY SHOWS THE BRAND EXPERT HAS A PAT "PRESCRIPTED" REPLY 4 EACH & EVERY QUESTION-JUST THE SAME ANSWER 2 WHICHEVER QUESTION IS MADE.IT'S OBVIOUS LOREAL DOES'NT CARE ABOUT CUSTOMERS - ONLY$$.
submitted byLinda G - 3 months ago
Q: is L'Oreal Voluminous Original water soluable?
submitted by CS - 3 years ago
A: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!
submitted byL'OrealParisProductExpert - 3 years agoBrand expertA: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: what's the difference between black brown 315 and black brown 350?
submitted by Esther - 6 years ago
A: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!
submitted byL'OrealParisProductExpert - 6 years agoBrand expertA: 350 has a curved brush.
submitted byleelee - 5 years ago
Q: Why always clumps when opening tube
submitted by Masc - 5 months ago
A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara abd yo had clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 5 months agoBrand expert
Q: I'm surmising the cobalt blue washable mascara is not waterproof? 🤔
submitted by Purpleshark - 8 months ago
A: Hey, Unfortunately, the L'oreal Paris Voluminous Mascara in Cobalt Blue does not come in waterproof. The formula removes easily with soap and water. It is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
Q: What's the difference between 305 Waterproof Black and 360 Waterproof Black? I just recieved the 305 and it's not waterproof, so apparently there is an error in your listing! Is the 360 waterproof?
submitted by tigerlily - 1 year ago
A: Hi there! Thank you for reaching out about our Voluminous Mascara. We appreciate you bringing this to our attention. We will pass this along to the appropriate department. Thank you!
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: What the difference between deep green S801 and the one pictured above 960?
submitted by JN - 2 years ago
A: Hi there JN! Thank you for reaching out to us about the shades in the Voluminous Mascara. The 960 is the shade Deep Green, we do not currently have a shade S801 in this mascara. We hope this helps and you find the shade that you want and love it!
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: Someone pls clarify the browns...I don't see a curved brush as one reply stated for #350. And both are labeled as "Black Brown", no "blackest brown". Tks
submitted by Justice42020 - 2 years ago
A: Hey Justice23020, Great question! The Color 350 Black brown is the L'Oreal Paris Voluminous Curved Brush Washable Mascara. The Color 315 Black Brown is the L'Oreal Paris Voluminous Original Washable Mascara. Both colors are the same-Black brown, the difference is the brush. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
This product is featured in a recent Target Finds story
Frequently bought together
Guests also viewed
Discover more options
Summary of reviews
The mascara is appreciated for its volumizing effect, durability, and variety of colors. However, guests have reported issues with clumping, smudging, and the product drying out quickly. Some guests also experienced allergic reactions and burning sensations.
- Thumbs up graphic, Volumizing effect
- Thumbs up graphic, Variety of colors
- Thumbs up graphic, Long-lasting
- Thumbs down graphic, Clumping
- Thumbs down graphic, Smudging
- Thumbs down graphic, Difficulty in removal
Generated by AI from the text of recent guest reviews (includes incentivized reviews)
4.0 out of 5 stars with 4599 reviews
long lasting: 3.64 out of 5
quality: 3.54 out of 5
easy to apply: 4.17 out of 5
value: 3.55 out of 5
easy to remove: 3.83 out of 5
59% would recommend
621 recommendations
Doesn't show up as green.
1 out of 5 stars
Thumbs down graphic, would not recommend
Marbella - 1 day ago, Verified purchaser
Not green when you put in on, so if you want the color to show, get the blue one.
Terrible new formula
1 out of 5 stars
CC49 - 3 days ago
originally posted on lorealparisusa.com
Zero stars for this mascara. This new formula is terrible. I had been using the old formula for 15+ years and now I have to switch brands. The new formula is not washable! I can’t even get it off easily with makeup remover. I do not recommend this product. I’m very disappointed since the old formula was perfect.
New Formula is Toxic, Burns My Eyes, Horrible
1 out of 5 stars
Nicole - 4 days ago
originally posted on lorealparisusa.com
I’ve been buying this product for 5+ years. Was my absolute favorite mascara. L’Oreal has ruined this product with the change in formula. It burns anytime my eyes are even a bit moist. If it gets on my finger tips and I even graze my eyelid it kills. What have you done? Originally thought my hand soap was the issue since I’ve been using this mascara everyday for years, but nope. I’ve never reacted to any makeup before, this is a toxic product and should be taken off the shelves immediately since I see that there are many others reacting the same way and plenty more that haven’t posted about this. I definitely won’t be buying anymore l’oreal products in the future seeing as how they value customer safety. You’ve definitely lost my business.
Over 20 years using- not the same quality formula
2 out of 5 stars
Joey38 - 6 days ago
originally posted on lorealparisusa.com
What happened to this A+, 10/10, greatest mascara on the planet?! I have used this product for well over 20 years and ever since that new bottle showed up, the formula is way off. It doesn’t wash off with soap and water like it used to. You have to use make up remover to get it off. It’s so heavy and clumpy now that it makes my eyes irritated by the end of the day. My eye lashes aren’t as healthy as they used to be. As a lifelong loyal customer, I’m devastated. I can’t find the old bottles anywhere and would pay double just to have that again! I’d give anything for the people at L’Oréal to go back to the original formula.
1 reply from Consumer Care Center team - 3 days ago
Hello Joey38! Thank you for sharing your experience with the current version of the Voluminous Original Washable Bold Eye Mascara. We're sorry to hear that you don't love the results any more! It should resist clumping and remove easily with soap and water. . If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Noce subtle coloring
5 out of 5 stars
Thumbs up graphic, would recommend
Reebs - 6 days ago, Verified purchaser
- Eye color: Green
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
Having green eyes burgundy is a color I use often. I love that there is an option other than black! It’s not obnoxious just a subtle coloring and enhances my eye color. This formula is a tried and true mascara so I already knew I liked it in black. Easy removal with makeup remover.
Clumpy Disappointment
1 out of 5 stars
Sharee - 12 days ago
originally posted on lorealparisusa.com
After L'Oreal discontinued their purple tube Voluminous Fiber Waterproof Mascara, I tried the Voluminous Original Waterproof. Huge disappointment! This mascara is not waterproof and comes out of the tube clumpy every time. Looking towards another cosmetic company for my mascara.
1 reply from Consumer Care Center team - 9 days ago
Hello Sharee. Thank you for sharing your thoughts on our Voluminous Waterproof Mascara! We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be sure to pass your feedback along. We hope you continue using L'OREAL PARIS with great satisfaction!
Color doesnt show up
1 out of 5 stars
Thumbs down graphic, would not recommend
hayley - 12 days ago, Verified purchaser
You can’t even see the color at all
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there, hayley! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
A great purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
AMC5647 - 12 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
The perfect color to enhance brown eyes! Stays on well throughout the day but can be easily removed with soap and water.
New formula is terrible.
1 out of 5 stars
Klalex - 17 days ago
originally posted on lorealparisusa.com
I have a hard time finding mascara (waterproof or not) that doesn’t end up smudging all over my eyelids throughout the day. This mascara used to be my holy grail - didn’t budge throughout the day, but was also easy to remove without also taking my lashes with it. But the new formulation is awful. It smudges all over my eyes and is hard to remove. So bummed. I won’t be buying this again any time soon.
1 reply from Consumer Care Center team - 15 days ago
Hello Klalex, thanks for reaching out! We are sorry to hear that you are no longer seeing the results with Voluminous Waterproof Mascara that you have come to expect. We appreciate knowing what no longer works with this formula and will be sharing with our creative teams!
New Formula is TERRIBLE.
1 out of 5 stars
Thumbs down graphic, would not recommend
klalex - 17 days ago
- Eye color: Blue
- Skin type: Normal, Combination
- Skin concern: Aging, Sun damage, Dullness, Pores
- Skin tone: Medium
- Hair color: Blonde
I have a hard time finding mascara (waterproof or not) that doesn’t end up smudging all over my eyelids throughout the day. This mascara used to be my holy grail - didn’t budge throughout the day, but was also easy to remove without also taking my lashes with it. But the new formula is awful. It smudges all over my eyes and is hard to remove. I won’t be buying this again any time soon.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there, klalex! We are so sorry to hear of your experience with our Voluminous Mascara. It is possible minor changes were made in the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Allergy reaction for a new formula
1 out of 5 stars
AnnaTs - 17 days ago
originally posted on lorealparisusa.com
I was using this mascara for several years. Last week I bought a new tube and it gave me a horrible allergy reaction. Can't use it and have to look for other options. Please, bring the old formula back.
1 reply from Consumer Care Center team - 13 days ago
Hello AnnaTs. There! Thank you so much for sharing your experience with our Voluminous Mascara Curved Brush. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 800 322 2036 MF9:00 am – 5:30 pm ET.
misrepresentation
1 out of 5 stars
Jacs - 19 days ago
originally posted on lorealparisusa.com
I have this product on auto order with a Vendor and have used 3 tubes. While I like the applicator and the consistency of the formula, it has been stinging my eyes out of the blue - without being messed with. This is supposed to be waterproof and suitable for sensitive eyes. It does smudge under my eyes. going to have to find another waterprrof for sensitive eyes as this is not it. Back to Maybelline I guess.
1 reply from Consumer Care Center team - 16 days ago
Hello Jacs. Thank you so much for sharing your experience with our Voluminous Waterproof Mascara. We know how frustrating it can be when a product does not perform as you have come to expect. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference #37127545
Luv The Colour...New Formula Is Terrible!
2 out of 5 stars
Thumbs down graphic, would not recommend
OhDonni - 23 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Eye color: Hazel
- Hair color: Black
Voluminous in carbon black has been my go-to for years. I recently purchased the burgundy and it is a gorgeous shade. Unfortunately, the new formula is 100% terrible. It literally takes me ten minutes to apply the mascara to one eye alone. The formula is not nearly as thick and moist as before this reformulation. For now I am still using both the carbon black + burgundy, however, I am definitely on the hunt for a replacement brand. I gave two stars just because I really like both shades. If not for that, it would be a solid one star rating.
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction
Eye Brightner
5 out of 5 stars
Thumbs up graphic, would recommend
kiki2765 - 28 days ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Medium
- Skin concern: Sun damage, Dark circles, Aging
- Skin type: Normal
- Eye color: Green
I buy this cobalt blue colored mascara, for the sheer effect of making my eyes look whiter. I just use some every day underneath my lashes and is close to my eye as I can. So one tube will last me a while. But it’s such a pretty blue if you were in funky mood, you could definitely do all your lashes that color.
Do NOT. Reformulated and awful!
1 out of 5 stars
Laury - 1 month ago
originally posted on lorealparisusa.com
I've used this mascara for 15+ years. I always got tons of compliments and shared it with others. The recent reformulation now makes it one of the WORST mascaras out. Do NOT buy . Horrible decision for whoever thought it needed to be changed
1 reply from Consumer Care Center team - 30 days ago
Hello Laury. Thank you for sharing your thoughts on our Voluminous Original Washable Bold Eye Mascara! We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be sure to pass your feedback along. We hope you continue using L'OREAL PARIS with great satisfaction!
Allergic
1 out of 5 stars
Thumbs down graphic, would not recommend
Ns - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
- Eye color: Brown
- Skin concern: Aging, Dullness, Sun damage, Sensitivity, Uneven skin tone
I wanted to like it but I’m allergic. I bought the burgundy color twice now and both times my eyes burned and got infected. The first time I thought it was from something else so I gave it a second chance about six months later. Same thing happened with the new tube. Needless to say I will not be purchasing a third time.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hi there! We are so sorry to hear about your experience with our Voluminous Mascara. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Reformulation sucks
1 out of 5 stars
Thumbs down graphic, would not recommend
LBR - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
I knew immediately the new tube i bought was a reformulated. This version was wetter, harder drying and made my lashes feel tight. It was hard to wash off. Not voluminous. Worst part my eyelids were swollen the next day. I have never reacted to this mascara in over the 20 years plus I've been using it. Loreal, please tell me why you would reformulated a good product. Leave it alone and create a anew version of the mascara instead. Now i have to hunt for a new brand. I see I'm not the only one complaining about the new formula. Loreal, you lost a loyal customer.
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction
New horrible fornula!!!! This is no longer even as good as the cheapest mascara out there!!
1 out of 5 stars
Thumbs down graphic, would not recommend
LilacRose - 1 month ago, Verified purchaser
They've badly changed the formula on this!!!! Its made my eyelashes fall out, it goes on and stays wet, doesn't dry hard like mascara is supposed to, so when you try to build layers, it makes thick globs and then wheh you try to wash it off, it wont come off! This went from a great mascara just a month ago, to a product that Loreal really needs to look into and change. I wont be buying it anymore until I see it’s been relabeled letting us know “original fornula is back”. Just be honest about the whoops to let us original formula fans know and we’ll come back L’Oréal. Really sad since I always felt they had a softer mascara than their main competitor, with better ingredients in their formula but now its too soft and damaging to lashes
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi LilacRose. We want to understand what happened just as much as you do. Please call us @ 800-322-2036 so we can learn more and assist you.
It’s stupid to cheapen up a good product!
1 out of 5 stars
Melinda - 1 month ago
originally posted on lorealparisusa.com
I am 64 yrs young and have been a diehard fan of this mascara since I was 19 years old. What in Gods name have you done to the formula?? 2 coats of this mascara would last all day long or all night long. Now I put a 2nd coat on and it immediately balls up on the end of my lashes when it dries. What a shame. I guess I’ll try Maybelline 😞
1 reply from Consumer Care Center team - 1 month ago
Hi Melinda! Thanks for reaching out to us regarding Voluminous Waterproof Mascara. We're sorry to hear you are not satisfied with this formula. We will be sharing your comments with our teams.
Allergic reaction
1 out of 5 stars
Trish - 1 month ago
originally posted on lorealparisusa.com
I have used L’Oréal mascara over the years. Saw a reel about the color mascaras and couldn’t wait to try the burgundy. My eyes had the worst allergic reaction to it.
1 reply from Consumer Care Center team - 1 month ago
Hi Trish! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry to hear that you had this experience and want to help. Please call us at: 1.800.322.2036,M-F,9A-5:30PM, ET. Give Ref# 36882762 when calling. We look forward to hearing from you.