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L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 5AR M Maple Brown

1 Question
New at  target 
$11.99 ($1.90/fluid ounce)

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About this item

Highlights

  • 100 percent gray coverage, even on stubborn grays
  • Triple protection system protects before, during and after coloring for up to eight weeks
  • Pre-color treatment protects and primes hair
  • Rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula

Description

There’s a reason it’s called Excellence. L'Oreal Excellence hair color is designed with an exclusive triple protection system that deeply cares for your hair, and with 100% gray hair coverage even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. Absolutely gorgeous at home hair color. No permanent hair color protects better or covers grays better (compared to each leading competitor’s top selling brand).

Packaging May Vary, what you receive may not be what is reflected on site.


Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Sulfate-Free, Paraben-Free, Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11485239
UPC: 071249121443
Item Number (DPCI): 063-01-0743
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

pre-color serum: 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1,3-octadecanediol f.i.l. # d51515/2, developer creme: 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2, carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme: 1130386: aqua/water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, ci 77891/titanium dioxide, 2,4-diaminophenoxyethanol hcl, m-aminophenol, p-aminophenol, 2-amino-3-hydroxypyridine, ascorbic acid, sodium metabisulfite, 6-hydroxyindole, dimethicone, pentasodium pentetate, proline, p-phenylenediamine, fragrance, carbomer, threonine, resorcinol f.i.l. # d173996/1, conditioning treatment: 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candelilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1,3-octadecanediol, soluble collagen f.i.l. # d52825/3

Shipping details

Estimated ship dimensions: 6.56 inches length x 3.59 inches width x 2.8 inches height
Estimated ship weight: 0.57 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it possible to get just the reviews that are actually for this specific hair colour? Rather than reviews for every other color and from random websites?

submitted by Leah in Marin - 2 months ago
See all questions (1)

Additional product information and recommendations

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Guests are saying

This hair color product has garnered attention for its ease of use and effective gray coverage, making it a popular choice for guests looking to dye their hair at home. Many appreciate the included shampoo and conditioner, which enhance the overall experience by leaving hair soft and shiny. However, some guests have expressed concerns about color accuracy and fading after a few washes. Overall, it remains a reliable option for achieving vibrant hair color with minimal mess.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 1805 reviews
    effectiveness: 4.03 out of 5
    quality: 3.99 out of 5
    value: 4.13 out of 5
    75% would recommend
    100 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 September, 2026

    Yes to the New Formula!

    Love the new formula! The old formula would always make my head itchy for a few days but that is gone now. And my hair was very soft and shiny after coloring. For me, the color always matches what’s on the box, which isn’t the case for many other hair color brands. I’m very happy with this purchase!
    RugObsessed
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    19 August, 2026Verified purchase

    (no review title)

    All items were supposed to be delivered at my door
    Scammed on refund
    Did you find this review helpful?
    2 out of 5 stars
    17 August, 2026
    originally posted on lorealparisusa.com
    Image

    When did ash mean red?

    I'm trying to understand why Light Ash Brown turned my gray and light brown hair red. The product was easy to use, and my hair feels nice after using but I chose Ash to not have any reds.
    1 reply from LeCare team - 25 days ago
    Hi there freshcreek, we completely understand how frustrating that is! When you specifically choose an ash shade to neutralize warmth, seeing unexpected red or warm tones is definitely a disappointment. We're so glad to hear the application was easy and your hair feels nice and conditioned, but we want to understand what happened as much as you do. It sounds like your natural hair color is not that dark, so this color should have been the perfect choice. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 M-F 9 am-5:30 pm ET
    freshcreek
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    (no review title)

    Fist time coloring my own hair @ home. Much easier than I imagined
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2026
    originally posted on lorealparisusa.com
    Image

    Buhbye grays

    It's the only store bought dye that covers my gray hair!! Love this particular brand ❤️!
    Steph
    Did you find this review helpful?
    2 out of 5 stars
    9 August, 2026
    originally posted on lorealparisusa.com
    Image

    Not worth it!

    It was darker than what was shown on the virtual try-on and did not cover any of the grey.
    1 reply from LeCare team - 1 month ago
    Hi there! We are sorry you did not get the results you were expecting from Excellence Creme. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
    Unhappy66
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2026Verified purchase

    100% Stubborn Gray Coverage!

    I have tried a ton of other brands, and none of them ever seemed to fully cover my grays—they’d always peek through within a week or two. Excellence Crème completely changed the game for me. It delivered 100% true gray coverage, leaving me with gorgeous, vibrant, all-over color from roots to ends. Best of all? It actually lasts! The color holds onto its richness and doesn't fade out prematurely. If you've been disappointed by every other hair color on the shelf, this is the one that will finally work.l!!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 July, 2026Verified purchase

    NO TO NEW FORMULA

    The new formula is no bueno! I don’t know about the hyaluronic acid but they went and add DIMETHICONE to both color and developer!! Now hair is coated with it and cannot absorb hydration/moisture! This brand is now garbage! Looking elsewhere after years of using L’Oréal! Bye!!
    Mama
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 July, 2026
    originally posted on lorealparisusa.com
    Image

    Long lastung color

    [This review was collected as part of a promotion.] Easy instructions for dying my hair. No irrigation and the box was eay to read and open affordable and long lasting. I loblbe how my color came out. Super cute. 10 out of 10
    TiffanyC
    Did you find this review helpful?
    1 out of 5 stars
    17 July, 2026
    originally posted on lorealparisusa.com
    Image

    Not good

    Very disappointed. Did nothing to cover any of my gray hair. Says 100% coverage but it barely lightened my hair and all the grays were very much there. My hair looks exactly the same as before I colored it.
    1 reply from LeCare team - 2 months ago
    Hello, We are sorry to hear Excellence Creme did not cover your gray. We would like to speak to you directly about it. Please call L'Oréal @ 800-631-7358 M-F 9:00am-5:30pm ET, and provide case # 47489408. We look forward to your call!
    Bmart26
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 July, 2026Verified purchase

    (no review title)

    This does a great job covering my greys and is easy to apply.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 July, 2026
    originally posted on lorealparisusa.com
    Image

    My hair looks great!

    First time using this product. I liked it! Easy to mix, easy to apply. I was worried I wouldn’t have enough with my long hair but there was plenty. I like the shampoo & conditioner included. Best of all, my hair looks great! Shiny, smooth, perfect coverage especially of my grey, and variations in how the color picked up makes it look very natural! I’ll continue to use this brand and color!
    TinaB64
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    4 July, 2026
    originally posted on lorealparisusa.com
    Image

    Love the product / why discontinue a color?

    I LOVED the shade 5CG-it was perfect for me! It's really disappointing that it seems to be discontinued. Otherwise, this is a great product - love the gray coverage/love the conditioner.
    VLB72
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 July, 2026Verified purchase

    no gray coverage

    Did not cover my grays
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there, Katherine! We are so sorry to hear about your experience with our Excellence Triple Protection Hair Color in 6G Light Golden Brown. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    Katherine
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 June, 2026
    originally posted on lorealparisusa.com
    Image

    Love the shampoo that comes with it

    [This review was collected as part of a promotion.] I really like that there was shampoo and conditioner in the box. There wasn’t much of a mess. It’s held up for quite awhile. Love the color. Wish it was have made my hair a little lighter.
    MichelleP
    Did you find this review helpful?
    5 out of 5 stars
    13 June, 2026
    originally posted on lorealparisusa.com
    Image

    AMAZING dye

    [This review was collected as part of a promotion.] This color came out SO GOOD. I highly recommend this brand. It left my hair so silky smooth and the black color came out completely black and went over my old hair dye. It doesn’t have an overwhelming chemical smell like some dye has. It doesn’t hurt or hurt my skin or scalp. I have sensitive skin and I had zero issues. It came with a little comb to help with coloring. A shampoo that you don’t get anywhere else. And a conditioner.
    AngelaU
    Did you find this review helpful?
    3 out of 5 stars
    7 June, 2026
    originally posted on lorealparisusa.com
    Image

    Not my favorite

    [This review was collected as part of a promotion.] Just ok but I felt like the color was a bit drab. Smell was strong and took a lot to rinse it out. I felt like it got darker the next day. Maybe I did not rinse well enough.
    1 reply from LeCare team - 3 months ago
    Hi. Thank you for reaching out to L'Oreal and sharing your comments on the Excellence Creme, shade #6, Light Brown. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
    NicoleB
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on lorealparisusa.com
    Image

    Tried and True

    [This review was collected as part of a promotion.] This is my first choice for box color. The odor is not overwhelming. I was a little worried when it looked a little blue processing but it is indeed black. As you can see it covered my grey 💯. No damage, dryness or loss of shine. Easy to follow directions. It has been a couple weeks since I colored and no fading as of yet.
    MichelleM
    Did you find this review helpful?
    2 out of 5 stars
    5 June, 2026
    originally posted on lorealparisusa.com
    Image

    not the vibe

    The color came out almost black. not the color i was expecting at all from a number 4 shade. disappointing.
    1 reply from LeCare team - 3 months ago
    Hi Dill. Thank you for reaching out to L'Oreal regarding the Excellence Creme Hair Color in shade #4AR, Dark Chocolate Brown. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #46879285. Please have the product with you when you call. Looking forward to hearing from you!
    Dill
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on lorealparisusa.com
    Image

    Long time user

    I have used this product for years and really like it. Can you buy the shampoo that comes with the kit separately? My hair seems to have more volume using this shampoo than others I have tried. Thank you!
    Mimi 57
    2 guests found this review helpful. Did you?

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