$9.99 when purchased online
About this item
Highlights
- Lash-plumping technology delivers breathtaking volume and incredible wear
- The Hydra-Collagen Complex Formula enhances the thickness of your lashes for up to 12X
- Mascara comes with brush to build volume
- Suitable for use with sensitive eyes and contact lens wearers, allergy and ophthalmologist-tested
Description
Voluminous Extra-Volume Collagen Mascara with lash-plumping technology delivers breathtaking volume and incredible wear. The Hydra-Collagen Complex Formula is infused with collagen, to enhance the thickness of your lashes for up to 12X more impact without any clumps. Patented Instant Impact Brush is 50% bigger than a classic brush so it builds that incredible volume fast.
Place the brush at the base of lashes and gently sweep up to tip. Removes easily with soap and water.
To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Place the brush at the base of lashes and gently sweep up to tip. Removes easily with soap and water.
To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, Contains Collagen
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing, Thickening
Net weight: .34 fl oz (US)
Features: Non-Clumping, Collagen-Enriched, Long Lasting
TCIN: 11201285
UPC: 071249148822
Item Number (DPCI): 052-04-0021
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, potassium cetyl phosphate, acrylates copolymer, cera alba / beeswax, cera carnauba / carnauba wax, steareth-2, cetyl alcohol, phenoxyethanol, hydroxyethylcellulose, acacia senegal / acacia senegal gum, ethylenediamine / stearyl dimer dilinoleate copolymer, methylparaben, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, pentaerythrityl tetraisostearate, ethylparaben, simethicone, sodium hyaluronate, 2-oleamido 1,3-octadecanediol, panthenol, silica, soluble collagen, silica dimethyl silylate, sodium chondroitin sulfate, atelocollagen, may contain [+/- ci 77499, ci 77492, ci 77491 / iron oxides, mica, ci 75470 / carmine, ci 77288 / chromium oxide greens, ci 77289 / chromium hydroxide green, ci 77007 / ultramarine, ci 77891 / titanium dioxide, ci 77510 / ferric ferrocyanide], fil d33537/2
Shipping details
Estimated ship dimensions: 7.02 inches length x 2.2 inches width x 1.73 inches height
Estimated ship weight: 0.07 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.2 out of 5 stars with 189 reviews
83% would recommend
6 recommendations
long lasting: 4.8 out of 5
easy to apply: 5 out of 5
quality: 4.33 out of 5
easy to remove: 4.8 out of 5
value: 5 out of 5
My favorite mascara for years!
5 out of 5 stars
Ahuff - 2 months ago
originally posted on lorealparisusa.com

My favorite mascara! I always get asked what mascara I use. My only problem now is I can’t find it anywhere! I sure hope that it isn’t discontinued.
Poor quality
1 out of 5 stars
SusieQ - 3 months ago
originally posted on lorealparisusa.com

Very disappointed in this mascara #680 and W506 I've used it a couple times, hard to open/close and the top just broke off and now I cannot open it. I have a photo of it. I want a replacement with something else. Or money back.
1 reply from Consumer Care Center team - 3 months ago
Hello Pending SusieQ! We are so sorry to hear the applicator of Voluminous-Extra-Volume-Collagen-Mascara. We would love to help you in the best way we can! Please call our beauty advisors at 800-322-2036 M-F 9:00 am – 5:30 pm ET and provide the reference number 28798185. We look forward to speaking with you!
Personal info
Skin type:
Normal
Skin concern:
Sensitivity
Hair color:
Brunette
Eye color:
Green
Skin tone:
Light
Best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
mel - 3 months ago
Love this mascara! Been using it for years. The brush is amazing and the formula really thickens and lengthens lashes. I’ve tried other mascaras and nothing compares except for Dior at 3x the price.
(no review title)
1 out of 5 stars
Cubby - 4 months ago
originally posted on lorealparisusa.com

I always buy the waterproof mascara in this same product. Can't find it anywhere. Don't know if loreal stopped making this in waterproof. So upset! The non waterproof does not curl my lashes up. So sad.
1 reply from Consumer Care Center team - 4 months ago
Hi Cubby! Thanks for reaching out to us regarding Voluminous Extra Volume Collagen Mascara in Waterproof. This product has been discontinued and is no longer available. We will share your comments with our teams.
Personal info
Skin tone:
Light
Skin concern:
Aging
Hair color:
Blonde
Skin type:
Dry
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Rosemary28 - 4 months ago, Verified purchaser
Love this mascara. I have used it for years. It gives good definition along with volume, reminds me of high end mascaras without the overkill clumpiness and high price tag. I recommend!
This mascara is a must have
5 out of 5 stars
Loyette - 6 months ago
originally posted on lorealparisusa.com

I have used expensive and cheap mascaras over my lifetime. I always return to this mascara it thickens and lengthens my lashes.. I have oily skin and this mascara wears well with no smudges on my eyes and might flake at the end of the day. It’s the best for value and pricing and I’m a mascara snob!!!
Personal info
Skin type:
Normal
Eye color:
Green
Skin tone:
Light
Hair color:
Brunette
Favorite mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
molly - 6 months ago, Verified purchaser
I’m really surprised by all the negative reviews. This is my absolute favorite mascara. I’ve been using it for probably close to a decade, and always have backups on hand. I’ve tried several other brands throughout the years and nothing ever comes close to this one.
Personal info
Eye color:
Blue
Skin tone:
Light
Skin type:
Normal
Hair color:
Blonde
Skin concern:
Dullness,
Dark circles,
Sensitivity,
Sun damage
Daily Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
ashrae - 6 months ago, Verified purchaser
L'Oréal continues to be my favorite mascara brand. Very affordable. This one in particular I feel makes my eyelashes pop more than other mascaras. Would recommend.
(no review title)
2 out of 5 stars
Matty - 7 months ago
originally posted on lorealparisusa.com

The worst mascara, clumpy, flakey and the brush is horrible.
1 reply from Consumer Care Center team - 7 months ago
We are happy to hear you were able to try Extra-Volume Collagen Mascara. We are sorry to hear you did not get the results you were expecting, We understand how frustrating this can be and appreciate feedback such as this one in order to keep our customers content with our products. We will forward your feedback to our team. Thank you!
Personal info
Hair color:
Brunette
Skin tone:
Light
Skin concern:
Cellulite,
Acne,
Blackheads,
Uneven skin tone,
Pores
Skin type:
Combination
Eye color:
Brown
All time favorite after trying expensive brands
5 out of 5 stars
Thumbs up graphic, would recommend
Kim T - 7 months ago, Verified purchaser
My all time favorite mascara. Doesn’t run and comes off easily with face wash.
Personal info
Hair color:
Black
Eye color:
Brown
Didn't work for me
1 out of 5 stars
Thumbs down graphic, would not recommend
J - 11 months ago
Did not add volume at all; added coats and still has the most subtle difference
1 reply from L'OrealParisProductExpert team - 11 months ago
Hi there, we're sorry to hear our L'Oreal Paris Extra-Volume Collagen Mascara 680 Blackest Black did not fully provide you with the results that you had hoped for! We know how upsetting this can be and we appreciate you bringing this to our attention. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. This feedback is important to us, as we are always looking for ways to improve. We hope you can explore our Mascaras in the future and discover one you fully enjoy!
Light weight but dramatic!
5 out of 5 stars
Jonsie - 11 months ago
originally posted on lorealparisusa.com

Love this mascara! It doesn’t flake…even at the end of the day. It does plump and thicken, but is light weight.
Personal info
Eye color:
Green
Skin concern:
Acne
Hair color:
Blonde
Skin tone:
Light
Eye
2 out of 5 stars
Esr - 1 year ago, Verified purchaser
Purchased this product because the one I normally use was out of stock. I do not like the brush. Product dries too fast
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi Esr. Thank you for reaching out to L'Oreal regarding the Extra Volume Collagen Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #23463343. Looking forward to hearing from you!
Love this one
5 out of 5 stars
Kris - 2 years ago
originally posted on lorealparisusa.com

This mascara is one of my favorites that gives length, definition and volume all in one. It washes off easily and I’ve never experienced flaking or smudging. I’ve repurchased this multiple times and always have a backup on hand.
My Favorite Mascara
5 out of 5 stars
Rose1123 - 2 years ago
originally posted on lorealparisusa.com

I'm 28 years old and have been using this mascara since high school. Here and there I've tried other mascaras but I always come back to this one. I just love how this mascara looks with my eyes. I use the Blackest Black shade.
My Favorite
5 out of 5 stars
kmu1 - 2 years ago
originally posted on lorealparisusa.com

I love the waterproof voluminous collagen mascara. Plumps, gives volume and lasts all day
My favorite
5 out of 5 stars
- 2 years ago
originally posted on lorealparisusa.com

I love this mascara and it’s by far the greatest mascara out there!
DANGEROUS
1 out of 5 stars
- 3 years ago
originally posted on lorealparisusa.com

Please please please do not purchase. I’ve used it twice and both times it severely flaked and scratched my eyes. The first time it happened, I thought maybe I got bleach in my eye but I used this mascara today and again my eyes are watering beyond control, and are severely scratched.
1 reply from Consumer Care Center team - 3 years ago
Hi there! We are sorry to hear about the experience you had with Extra-Volume Collagen Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036 M-F 9am-5:30pm EST. Give the rep the reference number 15274695. We look forward to hearing from you.
My new mascara
5 out of 5 stars
CayaD - 3 years ago
originally posted on lorealparisusa.com

I love this mascara! Another major cosmetic company messed with the formula of my old holy grail and i needed to get something else. I needed very black, waterproof, and I like lots of length and volume. This is exactly everything I wanted! It doesn't even smudge under my eyes after 8 hours! PLEASE DON'T stop making this or "improve" the formula. L'Oreal must have already resolved the issues from the reviews from 3 years ago because I am not experiencing any of those problems.
Clumpy Clumpy Clumy
1 out of 5 stars
Asl000 - 3 years ago
originally posted on lorealparisusa.com

This is the worst mascara I have ever bought from L’Oréal. It’s so clumpy I always have to use a dry brush to get rid of the clumps. Icky. Not impressed! However I do like other L’Oréal products.
1 reply from Consumer Care Center team - 3 years ago
Hi there Asl000! Thank you for sharing your experience with the Extra-Volume Collagen Waterproof Mascara. We're so sorry to hear this mascara did not produce the results you had hoped for. This volumizing mascara may be loading more mascara on your lashes than they can handle. For a better fanned and stretched look to your lashes, we recommend the Telescopic Mascara. https://tinyurl.com/y3727ypc