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L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner

L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - image 1 of 6

About this item

Highlights

  • Multi-Faceted Shimmering Color
  • Never dull or flat
  • Never wrecks or ravages
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Paraben-free, aluminum-free
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Gel
Beauty Purpose: Hair coloring
Hair Color: Blonde
Processing Time: 25 minutes
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
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$8.99
Color Extreme Platinum
Shipping
In stock - free standard shipping with REDcard

Most helpful positive reviews

Beautiful color

5 out of 5 stars
Jessielynne 5 months ago
I love the Féria Red Crush color for my normally brunette hair! I started to have too many Grey's to keep my hair natural anymore so I decided to go red! My hair is very long and thick so I added a red color toner to make 100% sure I would have complete and even color coverage. It turned out so beau...see moreof the reviewer's review
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From black to.....

5 out of 5 stars
Tahsia 5 years ago
So i had black and teal hair with some brown parts. I know its not reccomended for black, but it worked better than bleach does for my hair. In the teal and brown parts, its like the box, and in the black parts its turned to light brown. .....buying another box for that tomarrow, today is resting......see moreof the reviewer's review
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Know what your limitations are!

(would recommend)
5 out of 5 stars
Angelstar17 1 year ago
This stuff is awesome! I am a level 8 blonde and got the exact color on the box. But most of my hair was virgin. The part that wasn't needed a second round. I've been coloring my own hair for 40 yrs, and know enough that most coloring kits do not lift old color out of your hair.see moreof the reviewer's review
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LET ME TELL YOU ABOUT FERIA VERY PLATINUM

5 out of 5 stars
Alex 5 years ago
Ok, now I read a ton of reviews for this product, I wanted to find the best way to get the look I wanted, now I read way too many bad reviews, but this was the only product available, so I figured why not, and it was amazing, I got the exact color I wanted, now, it probably isn't for everyone, YOU N...see moreof the reviewer's review
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Most helpful negative reviews

No "metallic"

2 out of 5 stars
nawil1 21 days ago
I have dark brown hair. I used dark iridescent brown. It just darkened my hair. No metallic, no iridescent, no shimmer..please read reviews before purchasing this product. Not a good product. Stuck with this permanent color.see moreof the reviewer's review
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Washes out too much

2 out of 5 stars
mbolduc 1 month ago
I love the color. It's a deep blue black and it's gorgeous in the sunlight.. but.. It continues to wash out constantly. Every time I wash my hair (once or twice a week), my shower turns blue. The color fades super quickly even with a dye-safe shampoo routine. I love it but I'm looking for a longer l...see moreof the reviewer's review
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Turned me into a Cheetah-horrible results

1 out of 5 stars
Pet Parent 5 years ago
I read about this on the L'Oreal website so I wanted to try this since I have horribly brassy hair in the winter time. I went to my local Target and this "Very Platinum" was the only shade out of the 3 posted so I tried this one. I have been doing my own roots for years with color I mix at home and ...see moreof the reviewer's review
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Not what I expected

1 out of 5 stars
CPGG 1 month ago
My hair is already pretty light blonde, so I decided to try platinum. Well...bad idea. This turned my pretty blonde hair into a gross yellow/orange color. It also gave me red patches all over my scalp. I’m heading to the salon as soon as my scalp heals. Lesson learned!see moreof the reviewer's review
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