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L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner

L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - image 1 of 6

About this item

Highlights

  • Multi-Faceted Shimmering Color
  • Never dull or flat
  • Never wrecks or ravages
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Ammonia-free, contains clay
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Gel
Wellness Standard: Paraben-free
Beauty Purpose: Hair coloring
Hair Color: Blonde
Processing Time: 25 minutes
Features: Permanent
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$8.99
Color Extreme Platinum
Shipping
In stock - free standard shipping with REDcard
Out of stock in stores near you

Most helpful positive reviews

From black to.....

5 out of 5 stars
Tahsia 5 years ago
So i had black and teal hair with some brown parts. I know its not reccomended for black, but it worked better than bleach does for my hair. In the teal and brown parts, its like the box, and in the black parts its turned to light brown. .....buying another box for that tomarrow, today is resting......see moreof the reviewer's review
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Know what your limitations are!

(would recommend)
5 out of 5 stars
Angelstar17 1 year ago
This stuff is awesome! I am a level 8 blonde and got the exact color on the box. But most of my hair was virgin. The part that wasn't needed a second round. I've been coloring my own hair for 40 yrs, and know enough that most coloring kits do not lift old color out of your hair.see moreof the reviewer's review
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LET ME TELL YOU ABOUT FERIA VERY PLATINUM

5 out of 5 stars
Alex 5 years ago
Ok, now I read a ton of reviews for this product, I wanted to find the best way to get the look I wanted, now I read way too many bad reviews, but this was the only product available, so I figured why not, and it was amazing, I got the exact color I wanted, now, it probably isn't for everyone, YOU N...see moreof the reviewer's review
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LET ME TELL YOU ABOUT FERIA VERY PLATINUM

5 out of 5 stars
Alex 5 years ago
Ok, now I read a ton of reviews for this product, I wanted to find the best way to get the look I wanted, now I read way too many bad reviews, but this was the only product available, so I figured why not, and it was amazing, I got the exact color I wanted, now, it probably isn't for everyone, YOU N...see moreof the reviewer's review
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Most recent reviews

Smokey pink last 1 day

(would not recommend)
3 out of 5 stars
Lisa78 22 days ago
I bought the smokey pink and it last one day so I choice to buy it again and same thing and I left it on longer then it said I'm blonde so it should stayed highly. Upsetsee moreof the reviewer's review
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Beautiful shade!

(would recommend)
5 out of 5 stars
Lilredd70 23 days ago
I love Cherry Crush! I have been using this shade for months and love it! I am a natural redhead but wanted some pop in my haircolor and you deliver. It is so shiny and vibrant, and lasts longer than any other brand I've tried. I buy it 4 boxes at a time now in case it gets discontinued. Thanks for ...see moreof the reviewer's review
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HELP!!! Where is my Faris 72, Caramel Kiss??!!

(would recommend)
5 out of 5 stars
Beanbag 1 24 days ago
I started using Faris 72, Caramel Kiss, when Loreal stopped making my previous hair color. I fell in love with this shade because it didn't the my hair brassy!! And the multi faceted shading looked fantastic! Even my hairdresser remarked on the fantastic color and highlights! But, ONCE AGAIN, Lorea...see moreof the reviewer's review
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Bought deepest violet got strait black hair

(would not recommend)
1 out of 5 stars
Crystal2018 24 days ago
bought the deepest violet thinking i would have a purple tint to my hair. NOPE this is straight black hair. Not impressed.see moreof the reviewer's review
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