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L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner

L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - image 1 of 6

About this item

Highlights

  • Multi-Faceted Shimmering Color
  • Never dull or flat
  • Never wrecks or ravages
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Ammonia-free, contains clay
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Gel
Wellness Standard: Paraben-free
Beauty Purpose: Hair coloring
Hair Color: Blonde
Processing Time: 25 minutes
Features: Permanent
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
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$8.99
Color Extreme Platinum
Shipping
In stock - free standard shipping with REDcard
Out of stock in stores near you

Most helpful positive reviews

From black to.....

5 out of 5 stars
Tahsia 5 years ago
So i had black and teal hair with some brown parts. I know its not reccomended for black, but it worked better than bleach does for my hair. In the teal and brown parts, its like the box, and in the black parts its turned to light brown. .....buying another box for that tomarrow, today is resting......see moreof the reviewer's review
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Know what your limitations are!

(would recommend)
5 out of 5 stars
Angelstar17 1 year ago
This stuff is awesome! I am a level 8 blonde and got the exact color on the box. But most of my hair was virgin. The part that wasn't needed a second round. I've been coloring my own hair for 40 yrs, and know enough that most coloring kits do not lift old color out of your hair.see moreof the reviewer's review
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LET ME TELL YOU ABOUT FERIA VERY PLATINUM

5 out of 5 stars
Alex 5 years ago
Ok, now I read a ton of reviews for this product, I wanted to find the best way to get the look I wanted, now I read way too many bad reviews, but this was the only product available, so I figured why not, and it was amazing, I got the exact color I wanted, now, it probably isn't for everyone, YOU N...see moreof the reviewer's review
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LOVE IT

5 out of 5 stars
Harley 5 years ago
I started with deep red brown, and although it's not what's on the box (extreme blonde) it did lighten it 7 shades. I'm so buying a second box, after the 1 week resting period. I will be Platinum Blonde when I'm done! Will ALWAYS use L'oreal Feria!!!see moreof the reviewer's review
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Most recent reviews

Love this color!!

(would recommend)
5 out of 5 stars
Kari 3 days ago
The perfect bleach blonde for highlights!!! Looks just like salon bleach coloring.see moreof the reviewer's review
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If you buy this, don't wash your hair

(would not recommend)
1 out of 5 stars
lexi_2 11 days ago
I bought this product about two weeks ago, I have been dying my hair for years and I've never been so disappointed. I always buy two boxes because my hair is so long, there was enough product put into my hair and I don't do it myself. I always have my neighbor who works in a salon color my hair. Aft...see moreof the reviewer's review
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long lasting color

(would recommend)
4 out of 5 stars
BumbleBT 12 days ago
I always buy this color . It is one of my favorites and I get so many compliments on how my hair is a such beautiful black . [This review was collected as part of a promotion.]see moreof the reviewer's review
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Rebel Chic 11.11

(would not recommend)
2 out of 5 stars
ahirst1 12 days ago
I've always been a natural medium blonde but would use the Feria Blonde 100 to dye my hair for a lighter look. After having a baby my hair is now a darker, dirty blonde, so I decided to go with the Rebel Chic 11.11 that promises more platinum results on even a light brown hair, so I figured at wors...see moreof the reviewer's review
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