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L'Oréal Paris Superior Preference Permanent Hair Color

L'Oréal Paris Superior Preference Permanent Hair Color - image 1 of 6

About this item


  • Our Gold Standard Since 1973
  • Fade-Defying Color plus Shine System
  • Available In Over 50 Luminous Shades
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-free, paraben-free, dye-free, aluminum-free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Wellness Standard: Paraben-free
Beauty Purpose: Hair coloring
Hair Color: Deep burgundy
Processing Time: 25 minutes
TCIN: 51120827
UPC: 071249338131
Item Number (DPCI): 063-01-0920
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Most helpful positive reviews

Seasoned out of the box hair color Veteran

5 out of 5 stars
CeCe 6 years ago
I have has dyed hair since I was of the age of 14 now 31. I have dyed my hair at high end salons, only to come home to faded hair within days of getting it dyed. I have tried every brand under the sun and always revert back to Loreal. I've been using Soft Mahogany Brown 4SM since Nov 2011 and love ...see moreof the reviewer's review
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Nice hair color

5 out of 5 stars
christyb 7 years ago
I love the smell of this product and it makes my hair feel so soft. The color seems to be hanging in there. Most products wash out in a week or two around the temples. This is staying. I will buy this again.
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5 out of 5 stars
Eckho 7 years ago
I love this dye. It made my hair soft and smooth, and super shiny! The picture online absolutely does not do the color justice. I left the dye in for ten extra minutes, because I have fairly light hair, and the resulting color was a deep, vivid auburn-y red. I absolutely adored it! Unfortunately, si...see moreof the reviewer's review
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Great color, harsh on hair

(would not recommend)
3 out of 5 stars
GGinLA 4 months ago
verified purchaser
PRO: The color is really beautiful and doesn’t appear to fade. CONS: 1) 3, 4 weeks later, your color will continue to bleed when you shampoo which seems weird because I haven’t noticed much fading. My poor towels. 2) it’s really, really harsh on your hair. I’ve been going through a ton more cond...see moreof the reviewer's review
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Most helpful negative reviews

Dark Soft Mahogany Brown...WHAT!?

2 out of 5 stars
Constance 7 years ago
Oh my gosh. I naturally have really brassy dark blonde hair, and it clashes with my pinkish skin tone. I like to dye my hair dark brown without any orange color to try to counteract that. Usually I have great success. I can never remember what color to get though, so this time I grabbed Dark Soft Ma...see moreof the reviewer's review
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Horrible product - DON'T WASTE YOUR TIME

(would not recommend)
1 out of 5 stars
Sedona 3 years ago
This product left my hair looking NOTHING like what the box suggested. I have medium brown hair and the color I used was RR04 (Intense Dark Red). According to the shade guide my hair should have turned out a bright auburn-looking color. Instead my hair turned out almost black with purple undertones....see moreof the reviewer's review
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My hair smells weird

(would not recommend)
1 out of 5 stars
Ol Gre 3 years ago
This product is great if you want your hair to smell weird (also it doesn't work)see moreof the reviewer's review
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worst color ever

1 out of 5 stars
lipglossqueen 7 years ago
i had blonde hair thought this would make my hair bright and my hair is muddy and eggplant looking with red and i had to do it 2x never again will i ever use this color not at all what it shows in picture
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