L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz

L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 2 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 3 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 4 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4
$10.99When purchased online

About this item

Highlights

  • Our true gold standard of hair color and shine since 1973
  • Fade-defying color for up to 8 Weeks and shine system
  • Available in over 50 luminous shades
  • Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter

Specifications

Hair Type: All Hair Types

Health Facts: Aluminum-Free, Dye-Free, Paraben-Free, Sulfate-Free

Product Warning: Not recommended for those with sensitive skin

Product Form: Liquid

Includes: Gloves

Beauty Purpose: Hair Coloring

Processing Time: 25 minutes

TCIN: 11475560
UPC: 071249253229
Item Number (DPCI): 063-01-0845
Origin: Made in the USA or Imported

Description

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Packaging may vary, what you receive may not be what is reflected on site.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Important: Haircolor And Bleaches Contain Ingredients Which May Cause Allergic And/Or Other Types Of Reactions. A Skin Allergy Test Is Required 48 Hours Before Each Use Of A Haircolor Product. Bleaches Contain Persulfates. Bleaches And High-Lift Haircolor Shades Cannot Be Used On Relaxed Hair; For Other Haircolor Shades, Wait At Least 14 Days After Bleaching, Relaxing Or Perming Before Coloring. This Is A Safety Summary. Read All Product Labeling And Instructions Completely Prior To Use.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color gel: aqua/water/eau, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether , oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, parfum/fragrance, sodium metabisulfite , p-aminophenol, erythorbic acid, resorcinol, p-phenylenediamine, alpha-isomethyl ionone, eugenol, linalool, citronellol, 6-hydroxyindole, m-aminophenol,optimizing creme: aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid care supreme conditioner: aqua/water/eau, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax/ cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, alcohol denat., lecithin, tocopherol, sodium pca, oleth-10, ppg-5-ceteth-20, ethylhexyl salicylate, trideceth-6, chlorhexidine dihydrochloride, limonen, camelina sativa oil/ camelina sativa seed oil, linalool, benzyl alcohol, benzyl benzoate, phosphoric acid, parfum/fragrance, geraniol, disodium cocoamphodipropionate, cetrimonium chloride, butylphenyl methylpropional, citronellol, hexyl cinnamal, amyl cinnamal

Allergens & Warnings:

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS, TO DO SO MAY CAUSE BLINDNESS. , USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THERE- FORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolor product You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. Avoid contact of this product with eyes and skin. It product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application, Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children.

Shipping details

Estimated ship dimensions: 6.31 inches length x 3.45 inches width x 2.4 inches height
Estimated ship weight: 0.57 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have burgandy hair and I hate it. How can I get rid of it and eventually have blond hair.?

submitted by Nancysingh66 - 3 years ago
  • A: Color Oops. Follow the directions EXACTLY. The stuff works great and you can dye your hair right after, just as it says. Ive done it many times, lol.

    submitted byMomofthree - 3 years ago
  • A: Hi Nancysingh66! For the best advice, we need more information about your hair. Please contact us for a consultation 1-800-631-7358 M-F 9A-7P ET and provide reference #09592997 when you do contact us. We look forward to helping you. Thank you.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Does this color have a lavender tint? I used medium rose blonde 8RB & IT HAD PINK TINT. I THEN TRIED 7G but it is darker than I want I loved 8RG BUT CANNIT FIND IT. WHAT SHADE WOULD BE SIMILAR BUT NOT HAVE PINK TINT

submitted by Loribonn - 4 years ago
  • A: keep in mind color will not lighten color, you will need to use color oops then color.

    submitted byCheri - 2 months ago
  • A: Hey there Loribonn. The medium rose blonde does have a rose tint to the color. Our alternative for the 8RG is our 8RB, which you have previously used or you can use a Medium Blonde (8g) in Preference. We hope this helps!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: I'm looking for color RR 04

submitted by Theresa - 23 days ago
  • A: Hey Theresa, It doesn't look like we carry RR04 from the L'oreal Paris Superior Preference Permanent Hair Color. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 23 days ago
    Brand expert

Q: I have medium brown hair that is starting to go grey, how can I get all of my hair grey do I have it bleached by a professional? I hate the just graying on top and certain areas.

submitted by Frankie - 4 months ago
  • A: Hi there Frankie! Thank you for your interest in the Superior Preference Haircolor. Superior Preference with patented fade-defying color and shine system is a gel consistency. The Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Suprême Conditioner helps lock in first day vibrancy and keeps hair silky and resilient week after week. Care Suprême multi-dose conditioner contains UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine. You do not need to pre-lighten your hair prior to covering gray. You may wish to try Superior Preference Haircolor shade 5 (Medium Brown) for gray coverage. For best coverage, begin your application on the grayest areas and leave the product on your gray hair longer. For more help selecting the perfect haircolor product and shade, feel free to explore our Tools and Consultations Feature on our website. We thank you for choosing L'Oreal!

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: can I keep applying the silver blonde color to my hair each month or do I need to bleach every month also?

submitted by kim - 7 months ago
  • A: Hi Kim! The Loreal Paris Superior Preference you are referring too is a soft silver blonde with cool silver tones. For optimal color results, its best to be applied on natural light blonde to medium blonde hair. If your hair is darker than a medium blonde, you may consider retouching your roots with bleach before applying the soft silver blonde. Hope that helps!

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert

Q: I have white hair. Can I use your Silver Blonde Preference shade?

submitted by Diane - 1 year ago
  • A: Hi Diane! Thank you for your inquiry! Our L'Oreal Preference shade 8S Dark Silver is not ideal for white hair as the color will not last due to lack of pigment in the hair. Applying cool tones over white and gray, can often cause a discoloration, so using it not advised. Our apologies.

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert

Q: Introduction how to mix i lost mines

submitted by Norma - 2 years ago
  • A: Hi Norma! Thanks for your message. Visit the L'Oreal Paris Website to access L'Oreal Preference. The directions will be on the product page. You can also call us directly at 800.631.7358 M-F 9-5:30 EST for assistance.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: I've asked this before, yet no response. I am a 60 year old female looking to give my natural gray hair a boost by using what ever is your brightest, vibrant silver permant hair color. Please advise. I was thinking Soft Silver Blonde, Preference 8S

submitted by robbie2499 - 2 years ago
  • A: Hi there, Than you for you interest in our L'Oreal Paris Preference Silver Blonde. This product is not recommended for gray coverage. We do suggest trying our new L'Oreal Paris LE COLOR GLOSS One Step In-Shower Toning Gloss in Silver. If you have any questions feel free to contact directly at 1-800-631-7358 and speak to one of the professionals.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: semi permanent black dye washed out to a light purple, roots are no longer colored, lower sections are purple, no more is rinsing out. Does this have orange/brass in it? Will this color correct that purple tint and allow it to turn blonde?

submitted by Ali - 2 years ago
  • A: Hi there! You can use the shade guide on the side of the box to determine what natural hair colors can use with this shade and preview your color results. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Can I use the UL63Hi Lift Gold Brown Dye on already lightened hair? I bleached my black hair once so it's a light brown but what would happen if i put the Hi Lift Dye on top of it?

submitted by LeAnn - 2 years ago
  • A: Hi there! We appreciate your interest in our Superior Preference Haircolor. We’d love to assist you in the best way possible. In order to do so please call us on our toll free number at 800-631-7358 M-F 9:00AM-7:00PM EST. When calling please give reference #13472171. Looking forward to hearing from you!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
3.5 out of 5 stars with 1474 reviews
58% would recommend
232 recommendations
effectiveness: 3.35 out of 5
quality: 3.32 out of 5
value: 3.27 out of 5

Color too dark

3 out of 5 stars
Ildiko4 - 14 days ago
originally posted on lorealparisusa.com
I grew out my natural color, which was like a dark blond and I didn't like it. So after after about 1 year I decided to go a Light Amber Brown. It is too dark. I'd like to go maybe 8G color. Can I just shampoo all over, there is no regrowth yet. I am afraid it may be a worse color. Any advise?
1 reply from ccc team - 11 days ago
Hi Ildiko4, To better assist you, it would be best for you to call us @ L'Oréal 800-631-7358 and provide reference # 24244183. We look forward to your call!
1 guest found this review helpful. Did you?

9 1/2 L’Oréal Paris Superior Hair Color

5 out of 5 stars
Would recommend
Erin - 15 days ago, Verified purchaser
9 1/2 ash light blonde L’Oréal Paris is a superior hair color. It is not harsh looking and the color blends really well.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
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Bad formula

1 out of 5 stars
Would not recommend
Chelle Leeds - 18 days ago, Verified purchaser
I don’t know what happened to this product during the pandemic. I have dark blonde hair and to cover the gray I use this shade. Both times I’ve tried it, it lightens my hair and leaves it sticky. The first time I thought it was a fluke, bad stick or something but when it happened the 2nd time, I was done. I’ve used this brand on every stage of my hair colors over the years but I’m done.
1 reply from L'OrealParisProductExpert team - 16 days ago
Hi There! We are so sorry to hear this happened with our L'Oreal Paris Superior Preference Fade-Defying Color + Shine System. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #24195211. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
15 guests found this review helpful. Did you?

It’s better than salon because I get the color I w

5 out of 5 stars
Jo98 - 19 days ago
originally posted on lorealparisusa.com
I love how easy your 6A Superior Preference is to use and colors my gray hairs. I’m 69 and people don’t know my age.
1 reply from ccc team - 18 days ago
Hi Jo98, That's what we like to hear! Thanks so much for sharing your experience with us! We really appreciate your feedback!
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Medium brown is to orangey for dark to med hair

2 out of 5 stars
Kristen - 21 days ago
originally posted on lorealparisusa.com
I have naturally dark brown/ medium brown hair. No highlights, no dye in it, 20% grays (stripe.) I typically use a medium brown in most drugstore hair dyes when i do dye it. This time I was looking for something with a little more gray coverage. I chose 5 medium brown, thinking it would give me a nice brown color but instead my naturally dark brown and 20%gray roots are a orangey brown. I followed the instructions, and still came out with a brassy color. Coverage wise it did cover the grays, it's a more liquid formula than I've used so it was a little more messy. Other than hating how the color came out the product seems good.
1 reply from ccc team - 19 days ago
Hi Kristen, We apologize you were not satisfied with the results you achieved with our hair color. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. All natural haircolor that is darker than pale blonde has red and gold pigments. When you lighten your natural color, these warm gold and red pigments are revealed. With most single-process permanent haircolors, you can lighten your hair only up to two shades lighter than your natural color without exposing these warm tones. If a brassy result is still achieved, the shade used may have been too light for your starting color. To correct this, after 48 hours and only if your hair is in good condition, you will need to color again with a darker shade. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
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Looks very natural

5 out of 5 stars
Ivy1967 - 29 days ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] I change my color for try this. I love it. Looks natural and very pretty🥰
1 reply from ccc team - 25 days ago
Hi Ivy1967, Thanks for sharing your experience with our hair color. We are so happy to hear you love this! Thanks again for sharing!
Did you find this review helpful?

No Damage

5 out of 5 stars
Would recommend
ATS - 1 month ago, Verified purchaser
This dye isn’t damaging to my hair and gives me a beautiful color. Love it.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
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Does NOT Cover Grays

1 out of 5 stars
Lori - 1 month ago
originally posted on lorealparisusa.com
I just finished using this product and it did nothing! I purchased the 5N for my dark brown hair. Only did my roots. I followed the directions to a T. Left on the product for an additional 5 minutes for gray coverage. And nothing. Waste of my time and money. If at all possible I would like to be refunded for this product.
1 reply from ccc team - 1 month ago
Hi! We are sorry to hear about your experience with Preference hair color. We'd like to help. Give us a call at 800-631-7358M - F 9am-5:30pm EST. Please provide reference number 23905500. We look forward to your call!
12 guests found this review helpful. Did you?

Turned my hair grey

1 out of 5 stars
Would not recommend
May - 1 month ago
My hair was bleach blonde (done professionally) and after a couple months I decided I wanted my brown back… so I chose the light brown and it’s turned my hair grey….. so I don’t recommend
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! We are so sorry to hear our L'Oreal Paris Superior Preference Fade-Defying Color + Shine System did not work as well for you. For recommendation on color, please call us anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #23849475.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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Best color hair

5 out of 5 stars
Would recommend
Best Hair Color - 1 month ago, Verified purchaser
Easy to apply on my hair and it covers all my white roots and then all my hair ( Light Brown)
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
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DOES NOT COLOR AFRICAN AMERICA HAIR

1 out of 5 stars
Would not recommend
River Queen 107 - 1 month ago, Verified purchaser
I purchased 91/2NB to color my gray hair and blend with my bleached light blonde hair. FYI, I have natural hair 3C - 4A which was recently cut short (2nd big chop). This product bleached my gray hair white and did NOTHING for my other hair. L’Oréal color is terrible. This is the second time it’s products have performed at subpar on my hair. I followed the directions exactly. Never again!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out so different. The Preference lightest natural blonde 9 1/2NB is made for use on natural light blonde to dark blonde hair. Always check the color cue on the side panel of the box. Find the Before color that looks the same as your natural hair color, then check the panel to the right showing what the color will look like on that hair. Since this is such a light blonde there is not enough pigment to show up well on white hair as coverage. For best results, select a color no more than 2 shades lighter than your natural hair color.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
3 guests found this review helpful. Did you?

Love the color .....but.....

2 out of 5 stars
Cat1369 - 1 month ago
originally posted on lorealparisusa.com
I love love love the color I got from the medium ash brown..... but after 3 washes it lightened significantly I'm super sad because I was a huge confidence boost for me. I'm able to go only a couple of day in between washes due to fine oily hair but oh well.
1 reply from ccc team - 1 month ago
Hi Cat1369, We are sorry to hear about your color fading so quickly. Frequent shampoos, exposure to sun, pollution, salt-water, chlorine treated pools, permanent waves, blow-drying, and hair straighteners can cause artificial color to fade. We also suggest trying one shade darker. Thanks for your interest in our products!
1 guest found this review helpful. Did you?

It works

5 out of 5 stars
Would recommend
MomOf7 - 1 month ago, Verified purchaser
The color stays pretty well.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
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Horrible

1 out of 5 stars
Stephie0213 - 2 months ago
originally posted on lorealparisusa.com
My hair was white. I bleached it to white with my light brown roots still. Put this color, 8s, over it. It turned my roots black and my white to a very very ashy gray. NOTHING like the color chart on the box. Definitely not "soft silver gray." I am beyond mad!
1 reply from LeCare team - 2 months ago
Hi Stephie0213! We are sorry you did not achieve the color result you expected! This shade is specifically formulated to be used on natural hair that is Dark Blonde, Medium Blonde, and Light Blonde. Hair that has it's natural pigment! Bleached hair, is far too light to achieve the gray look. And it's not recommended on brown hair. Feedback from our customers is important to us when making decisions about our products. We appreciate your feedback and will be sharing it with others in our company
1 guest found this review helpful. Did you?

Soft brown will turn hair black

1 out of 5 stars
Would not recommend
Peggy - 2 months ago, Verified purchaser
I had my hair bleached at a salon, after few months the contrast of the natural dark brown roots and the blond hair looked unpleasant to me. I made a very bad decision to color everything medium brown, and I thought how hard it could be. I don’t need to go to the salon. I got this box, and applied it according to the instruction, oh the smell of chemicals!!! I left it on the toots for 20min and on the blond hair for 5 minutes, guess what? My hair, dark brown root and the remaining blond part turned completely black, like really REALLY black. What is this garbage?
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi There! We are so sorry to hear this happened with our L'Oreal Paris Superior Preference Permanent Hair Color. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #23734674. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Loreal preference permanent hair color 9.5NB defective.

1 out of 5 stars
Would not recommend
JB - 2 months ago, Verified purchaser
I purchased 2 kits. The color bottle from one kit contained almost clear gel. When mixed with the activator it was almost white and did not mix to the correct consistency as expected. Thankfully I had another box to use. Both boxes were sealed when purchased.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there JB! We are disappointed to hear that you were not satisified with the Superior Preference in the shade 9,5NB Lightest Natural Blonde. We would like to speak with you directly, please call us at 1-833-856-7325, Monday - Friday 9:00 AM - 5:30 PM ET. We look foward to speaking with you and making this right.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
15 guests found this review helpful. Did you?

I love the 6R color!

4 out of 5 stars
Would recommend
poo butt - 2 months ago, Verified purchaser
I love the way the color turned out! my hair does not feel damaged (yet) and i got the color i desired! i used 6R and got a very beautiful auburn that i love. the only reason i didn’t give a 5 star review is because the smell is HORRIBLE, my eyes were watering and i was gagging. even with the fan on, this stuff reeks.
quality: 4 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
4 guests found this review helpful. Did you?

Waste

1 out of 5 stars
Would not recommend
Brb - 2 months ago
Did not work at all. Waste of time and money.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there brb! We are disappointed to hear that you were not satisified with the results you got when using our Superior Preference Permanent Hair Color. We would like to speak with you directly, please call us at 1-833-856-7325, Monday - Friday 9:00 AM - 5:30 PM ET. We look foward to speaking with you and making this right.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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Great hair color

5 out of 5 stars
Would recommend
Marty - 2 months ago, Verified purchaser
I have been using this hair color for many years and it has always worked well. Excellent product!
value: 4 out of 5
quality: 4 out of 5
effectiveness: 4 out of 5
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Not a hit

1 out of 5 stars
Would not recommend
Michelle - 2 months ago
I’ve been dying my hair for (far too many) years and am extremely familiar with the box process. I bought the medium ash brown to darken my grown out blonde balayage and am really disappointed with how it turned out. As another reviewer noted, it was like I didn’t put dye in at all! I’ve gotten better results even with the $3 Revlon line.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there Michelle! We are disappointed to hear about your expereince with the Superior Preference Permanent Hair Color. We wold like to speak with you directly. please call us at 1-833-856-7325 Monday - Friday 9:00 AM - 5:30 PM ET. We look forward to speaking with you.
2 guests found this review helpful. Did you?

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