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L'Oreal Paris Superior Preference Permanent Hair Color Medium Rose Blonde

L'Oreal Paris Superior Preference Permanent Hair Color Medium Rose Blonde - image 1 of 4

About this item


  • Our Gold Standard Since 1973
  • Fade-Defying Color plus Shine System
  • Available In Over 50 Luminous Shades
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Paraben-free, dye-free, aluminum-free
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Liquid
Beauty Purpose: Hair coloring
Hair Color: Golden brown
Processing Time: 30 minutes
TCIN: 13971863
UPC: 071249218792
Item Number (DPCI): 063-01-2331
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Most helpful positive reviews

Seasoned out of the box hair color Veteran

5 out of 5 stars
CeCe 6 years ago
I have has dyed hair since I was of the age of 14 now 31. I have dyed my hair at high end salons, only to come home to faded hair within days of getting it dyed. I have tried every brand under the sun and always revert back to Loreal. I've been using Soft Mahogany Brown 4SM since Nov 2011 and love ...see moreof the reviewer's review
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Nice hair color

5 out of 5 stars
christyb 7 years ago
I love the smell of this product and it makes my hair feel so soft. The color seems to be hanging in there. Most products wash out in a week or two around the temples. This is staying. I will buy this again.
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5 out of 5 stars
Eckho 7 years ago
I love this dye. It made my hair soft and smooth, and super shiny! The picture online absolutely does not do the color justice. I left the dye in for ten extra minutes, because I have fairly light hair, and the resulting color was a deep, vivid auburn-y red. I absolutely adored it! Unfortunately, si...see moreof the reviewer's review
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5 out of 5 stars
camelioun 5 months ago
verified purchaser
Love the Ash Brown 5A. Cool medium brown with no red undertones. Color lasts as expected for a home box dye. Leaves hair healthy and shiny.
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Most helpful negative reviews

1 out of 5 stars
Dark Soft Mahogany Brown 3 months ago
verified purchaser
Dark Soft Mahogany Brown, What? I naturally brown hair. After I use this product, my hair is black. The color than you see on the box is not going to be the result. I want to cry.
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6A Light Ash Brown or RED.

(would not recommend)
1 out of 5 stars
elyse 3 months ago
I was very excited to find a color so beautiful that I thought I would give it a try. I read the instructions on the box. Did everything step by step. But was shocked to find my hair results were reddish brown. A color I was NOT trying to achieve. I can tell you my hair was not red before dying it. ...see moreof the reviewer's review
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Dark Soft Mahogany Brown...WHAT!?

2 out of 5 stars
Constance 7 years ago
Oh my gosh. I naturally have really brassy dark blonde hair, and it clashes with my pinkish skin tone. I like to dye my hair dark brown without any orange color to try to counteract that. Usually I have great success. I can never remember what color to get though, so this time I grabbed Dark Soft Ma...see moreof the reviewer's review
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Horrible product - DON'T WASTE YOUR TIME

(would not recommend)
1 out of 5 stars
Sedona 4 years ago
This product left my hair looking NOTHING like what the box suggested. I have medium brown hair and the color I used was RR04 (Intense Dark Red). According to the shade guide my hair should have turned out a bright auburn-looking color. Instead my hair turned out almost black with purple undertones....see moreof the reviewer's review
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