$9.99 when purchased online
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This waterproof mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise waterproof black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening, Volumizing
Net weight: .25 fl oz (US)
Features: Waterproof
TCIN: 52117734
UPC: 071249343319
Item Number (DPCI): 052-04-0272
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g787979, isododecane, cera alba / beeswax, copernicia cerifera cera / carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua / water, allyl stearate/va copolymer, oryza sativa cera / rice bran wax, paraffin, alcohol denat., polyvinyl laurate-vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera / candelilla wax, panthenol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht, [+/- may contain ci 77499 / iron oxides, ci 77891 / titanium dioxide], fil code #b195341/1
Shipping details
Estimated ship dimensions: 7.03 inches length x 2.46 inches width x 1.23 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Hawaii, Alaska, Northern Mariana Islands, Guam (see also separate entry under GU)
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Similar items
4.3 out of 5 stars with 5868 reviews
64% would recommend
869 recommendations
easy to remove: 3.85 out of 5
easy to apply: 4.05 out of 5
value: 3.74 out of 5
quality: 3.74 out of 5
long lasting: 4.03 out of 5
Quality tubing mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Gem61626 - 12 days ago, Verified purchaser
Great tubing mascara. Easily comes off with water. Doesn’t flake.
Personal info
Eye color:
Brown
Skin tone:
Light
Skin type:
Combination
The best!
5 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 13 days ago, Verified purchaser
The only mascara I use! It makes your lashes look very long. I get the blackest black color
Not For Me
1 out of 5 stars
Thumbs down graphic, would not recommend
Megan - 15 days ago, Verified purchaser
The formula is really dry, hardly any coverage, gives no lenght.
Personal info
Hair color:
Brunette
Skin tone:
Light
Skin type:
Combination
Eye color:
Hazel
Skin concern:
Aging,
Dullness
Nice for the price
4 out of 5 stars
Thumbs up graphic, would recommend
Mandy20 - 21 days ago, Verified purchaser
I liked it! For a being such a reasonable price I thought I would try it and I would say it made my eye lashes look fuller and longer. I’ve had it for a little over a month and do notice that it seems to be clumping more now, but for the price it isn’t too bad!
Personal info
Skin type:
Oily
Skin tone:
Light
Hair color:
Black
Skin concern:
Sensitivity,
Acne,
Redness,
Uneven skin tone
Eye color:
Black
on my 4th tube!
5 out of 5 stars
Thumbs up graphic, would recommend
lavender - 22 days ago, Verified purchaser
i have flat stubborn asian lashes and this is the ONLY mascara i’ve tried that keeps them up the entire day, 12+ hours. they do smudge a little when i use them on my bottom lashes but that also could be because my face tends to get oilier throught the day. regardless, im on my 4th tube. 10/10. application is super easy, love the wand. and comes off with an oil based cleanser. worn this in the ocean and swimming with no issues either
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Mochafrappe - 22 days ago, Verified purchaser
Comes out of the tube all clumpy and thick. I use L'Oreal Telescopic which I like so much and Target didn't have it so I tried this. I think I tried to use it twice. It sounded like it would be paradise, but not for me. I'm not buying my Telescopic wherever I find it. I use both the waterproof and non waterproof in the Telescopic and like them both.
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi there, Mochafrappe! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
Personal info
Skin tone:
Light
Skin concern:
Aging,
Pores,
Redness
Skin type:
Combination
Hair color:
Black
Eye color:
Brown
Flake-free, doesnt smudge or clump
5 out of 5 stars
Thumbs up graphic, would recommend
R - 27 days ago, Verified purchaser
I bought the waterproof mascara because I have short straight and thin Asian lashes and I heard that waterproof mascaras hold curls better than regular version. This mascara does what it advertises, volumizes and lengthens! Doesn’t smudge flake or clump! I removed with DHC cleansing oil and it comes off no problem. I love this mascara, will be my go-to from now on.
Personal info
Eye color:
Green
Hair color:
Blonde
Skin tone:
Light
Find a different mascara
2 out of 5 stars
Thumbs down graphic, would not recommend
elaina - 27 days ago, Verified purchaser
I bought the burgundy color but it dries dark brown/black, even with my lighter colored eyelashes. It also made my eyes feel dry and a little irritated.
1 reply from L'OrealParisProductExpert team - 26 days ago
Hi there elania. We are sorry to hear about the experience you had with the Paris Voluminous Lash Paradise Mascara, in the shade Burgundy. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Sensitivity,
Puffiness
Hair color:
Blonde
Eye color:
Blue
My Favorite Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Cat - 28 days ago, Verified purchaser
Beautiful color, long lasting!
Clumpy
2 out of 5 stars
Thumbs down graphic, would not recommend
Asdfewq - 29 days ago
It’s smeary and clumpy. Doesn’t last long. Never buying this again.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected and had clumping and smears . We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love the waterproof version!
5 out of 5 stars
Yoselin - 1 month ago, Verified purchaser
I love this mascara! You can build it up for a thicker look.
Horrible!
1 out of 5 stars
Thumbs down graphic, would not recommend
Shopper - 1 month ago, Verified purchaser
Worst mascara I’ve ever bought! It’s a clumpy mess! And by “waterproof”, they must mean that it you’re going to have to scrub to get it off.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara, in the 203 Waterproof black shade. We are sad to hear that you had some clumping and difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Personal info
Skin type:
Normal
Skin tone:
Medium
Hair color:
Brunette
Eye color:
Brown
Great Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
KAE - 1 month ago, Verified purchaser
Adds great volume to lashes. Stays on all day, yet removes easily with just water.
Personal info
Hair color:
Blonde
Eye color:
Blue
Skin tone:
Light
Obsessed
5 out of 5 stars
Thumbs up graphic, would recommend
SK - 2 months ago, Verified purchaser
Im obsessed with this mascara! Great even coverage, minimal clumping and flaking. I bought latte brown and have light features (blonde hair, blue eyes, fair skin) and it really makes my eyes sparkle. So glad I gave this mascara a try, will buy again!
Dupe!
5 out of 5 stars
Thumbs up graphic, would recommend
suruh - 2 months ago, Verified purchaser
Honestly a dupe for the too faced mascara and half the price!
Personal info
Eye color:
Hazel
Skin type:
Normal
Skin tone:
Medium
Hair color:
Brunette
A clumpy mess
1 out of 5 stars
Thumbs down graphic, would not recommend
KayThinks3 - 2 months ago, Verified purchaser
The mascara was a nice shade of black brown. Unfortunately it was clumpy and challenging to apply. The brush had decent bristles much the consistency was much too gooey. I wouldn’t recommend.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello! We appreciate you trying out our Voluminous Lash Paradise Mascara - 202 Black Brown. We are sorry to hear it was difficult to use. We appreciate you sharing your feedback and will share them with the appropriate department. We hope you will continue to explore our products with complete confidence!
Personal info
Hair color:
Black
Eye color:
Brown
Skin tone:
Medium
Skin type:
Combination
Lashes survived waterslide
5 out of 5 stars
Thumbs up graphic, would recommend
Ana - 2 months ago
did not smudge and was used during our water slide party ! my lashes did not droop and stayed up definitely would recommend easily removed with ponds cold cream
Personal info
Skin tone:
Medium
Skin type:
Combination
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Paola - 2 months ago, Verified purchaser
Super clumsy 👎🏼 Made my lashes stick together , super thick didn’t like at all.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there Paola ! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara abd you had clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Ok Mascara
2 out of 5 stars
Thumbs down graphic, would not recommend
Chips - 2 months ago, Verified purchaser
This mascara is not like it was before. It does not provide the same volume and the brush changed too, it is a stiff brush. I will not re-purchase it.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Washable Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
Yes, the formula did change!! It flakes off now.
1 out of 5 stars
Pickivicki - 2 months ago
originally posted on lorealparisusa.com
I loved the product for many years. Have not been able to find the original pink tube in waterproof and tried the blue waterproof tube. It flakes after only a couple of hours. The “tubes” break off and lay on your skin. . I know you said the formula didn’t change but it is not the same!!!!! I now have to find a new brand. UGH