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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
$9.99 when purchased online

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba/ beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1

Shipping details

Estimated ship dimensions: 7.01 inches length x 2.44 inches width x 1.3 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 5 years ago
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 5 years ago
    Target staff support
  • A: "Clean" means absolutely nothing. It's a marketing term.

    submitted byTargetShopper - 2 years ago
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert

Q: What is black brown mascara? What color is it?

submitted by Debra - 1 year ago
  • A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 2 years ago
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 4 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 4 years ago

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 5 years ago
  • A: Could you tape the wand?

    submitted byford2m - 4 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert

Q: Whats the darkest shade ?

submitted by keke - 6 years ago
  • A: Hi Keke! Mystic Black is the darkest shade!

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert

Q: Is it easy to wash off? Does it smudge?

submitted by Connie - 1 year ago
  • A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does L'Oreal do animal testing?

submitted by SparkleGirl - 2 years ago
  • A: Hi There! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: I don't like waterproof mascara. Is this one regular?

submitted by donna - 3 years ago
  • A: Hi donna! Only shades 203 and 204 are waterproof. All other shades are not waterproof. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: How on earth do you get this stuff off?! I thought I really liked it until I went to remove it. I’m afraid it’s going to tear all my lashes out.

submitted by Barhem - 3 years ago
  • A: Hi Barhem! We are so sorry to hear you are having trouble removing the L'Oreal Paris Voluminous Lash Paradise Mascara. To remove this product, we would suggest using our Micellar Cleansing Water for Waterproof, which you can find here: http://tinyurl.com/y9mqkxdl. This waterproof makeup remover is powered by micelle molecules that cluster together to surround and lift away impurities and makeup with no rinsing or harsh rubbing. We recommend trying our Clean Artiste Waterproof and Long Wearing Eye Makeup Remover. This removes eye makeup instantly. We hope this helps!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
4.3 out of 5 stars with 5867 reviews
64% would recommend
869 recommendations
quality: 3.74 out of 5
long lasting: 4.03 out of 5
easy to apply: 4.05 out of 5
value: 3.74 out of 5
easy to remove: 3.85 out of 5

Quality tubing mascara

5 out of 5 stars
Thumbs up graphic, would recommend
Gem61626 - 9 days ago, Verified purchaser
Great tubing mascara. Easily comes off with water. Doesn’t flake.
value: 5 out of 5
long lasting: 5 out of 5
easy to apply: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Personal info

  • Eye color:
    Brown
  • Skin tone:
    Light
  • Skin type:
    Combination
  • The best!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kelly - 11 days ago, Verified purchaser
    The only mascara I use! It makes your lashes look very long. I get the blackest black color
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Good formula, hard to apply

    4 out of 5 stars
    heygirl - 11 days ago
    originally posted on lorealparisusa.com
    I absolutely love the formula because it can actually keep my straight eyelashes up. What I don’t like about it, is that it makes my lashes clump together unless I wipe a lot off, and then I have to apply more layers for it to give me volume.
    Did you find this review helpful?

    Not For Me

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Megan - 12 days ago, Verified purchaser
    The formula is really dry, hardly any coverage, gives no lenght.
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Skin type:
    Combination
  • Eye color:
    Hazel
  • Skin concern:
    Aging,
    Dullness
  • Nice for the price

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Mandy20 - 18 days ago, Verified purchaser
    I liked it! For a being such a reasonable price I thought I would try it and I would say it made my eye lashes look fuller and longer. I’ve had it for a little over a month and do notice that it seems to be clumping more now, but for the price it isn’t too bad!
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 4 out of 5
    quality: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Oily
  • Skin tone:
    Light
  • Hair color:
    Black
  • Skin concern:
    Sensitivity,
    Acne,
    Redness,
    Uneven skin tone
  • Eye color:
    Black
  • on my 4th tube!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    lavender - 20 days ago, Verified purchaser
    i have flat stubborn asian lashes and this is the ONLY mascara i’ve tried that keeps them up the entire day, 12+ hours. they do smudge a little when i use them on my bottom lashes but that also could be because my face tends to get oilier throught the day. regardless, im on my 4th tube. 10/10. application is super easy, love the wand. and comes off with an oil based cleanser. worn this in the ocean and swimming with no issues either
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mochafrappe - 20 days ago, Verified purchaser
    Comes out of the tube all clumpy and thick. I use L'Oreal Telescopic which I like so much and Target didn't have it so I tried this. I think I tried to use it twice. It sounded like it would be paradise, but not for me. I'm not buying my Telescopic wherever I find it. I use both the waterproof and non waterproof in the Telescopic and like them both.
    1 reply from L'OrealParisProductExpert team - 19 days ago
    Hi there, Mochafrappe! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
    easy to apply: 1 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin concern:
    Aging,
    Pores,
    Redness
  • Skin type:
    Combination
  • Hair color:
    Black
  • Eye color:
    Brown
  • Flake-free, doesnt smudge or clump

    5 out of 5 stars
    Thumbs up graphic, would recommend
    R - 24 days ago, Verified purchaser
    I bought the waterproof mascara because I have short straight and thin Asian lashes and I heard that waterproof mascaras hold curls better than regular version. This mascara does what it advertises, volumizes and lengthens! Doesn’t smudge flake or clump! I removed with DHC cleansing oil and it comes off no problem. I love this mascara, will be my go-to from now on.
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Green
  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Find a different mascara

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    elaina - 25 days ago, Verified purchaser
    I bought the burgundy color but it dries dark brown/black, even with my lighter colored eyelashes. It also made my eyes feel dry and a little irritated.
    1 reply from L'OrealParisProductExpert team - 23 days ago
    Hi there elania. We are sorry to hear about the experience you had with the Paris Voluminous Lash Paradise Mascara, in the shade Burgundy. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
    value: 1 out of 5
    easy to remove: 4 out of 5
    easy to apply: 4 out of 5
    long lasting: 3 out of 5
    quality: 2 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Sensitivity,
    Puffiness
  • Hair color:
    Blonde
  • Eye color:
    Blue
  • My Favorite Mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cat - 26 days ago, Verified purchaser
    Beautiful color, long lasting!
    Did you find this review helpful?

    Clumpy

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Asdfewq - 27 days ago
    It’s smeary and clumpy. Doesn’t last long. Never buying this again.
    1 reply from L'OrealParisProductExpert team - 26 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected and had clumping and smears . We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    quality: 1 out of 5
    long lasting: 1 out of 5
    Did you find this review helpful?

    Love the waterproof version!

    5 out of 5 stars
    Yoselin - 1 month ago, Verified purchaser
    I love this mascara! You can build it up for a thicker look.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Horrible!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Shopper - 1 month ago, Verified purchaser
    Worst mascara I’ve ever bought! It’s a clumpy mess! And by “waterproof”, they must mean that it you’re going to have to scrub to get it off.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara, in the 203 Waterproof black shade. We are sad to hear that you had some clumping and difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Latte look

    5 out of 5 stars
    - 1 month ago
    originally posted on lorealparisusa.com
    I really like the brush. It separates lashes for more volume and is gentle doesnt pull. The color is great for a soft look. This is a Great mascara !
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Great Mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KAE - 1 month ago, Verified purchaser
    Adds great volume to lashes. Stays on all day, yet removes easily with just water.
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Amazing Take down process

    5 out of 5 stars
    Sage - 1 month ago
    originally posted on lorealparisusa.com
    [This review was collected as part of a promotion.] I have black lashes but used the brown mascara and I feel like you couldn't tell a difference. On top of that when I was wash ny make up off I usually have to go in and do extra to take off my mascara but when I washed my face the mascara easily washed off as well so I didn't have to go in and do my lashes!
    Did you find this review helpful?

    Will forever repurchase.

    5 out of 5 stars
    jmolina - 1 month ago
    originally posted on lorealparisusa.com
    I would give this a million stars if that were an option. Mascara, love it. You name it, I've tried it. High end, drugstore, all of it. I continue to repurchase this mascara over all of my other ones. When I want a great lash day (every day), I pick this up. In my opinion, it far exceeds the high end version. I enjoy this mascara very much. It gives me fluffy and full lashes. Love it. I do put a little of a darker mascara over it to darken it up. No complaints from me, though. Every time I try a new mascara, it never adds up to this one.
    Did you find this review helpful?

    Fabulous mascara!

    5 out of 5 stars
    Macy - 1 month ago
    originally posted on lorealparisusa.com
    [This review was collected as part of a promotion.] I love this mascara. The brown color is beautiful and it's so easy to wash it off without damaging lashes. I got the product for free in exchange for writing the review.
    Did you find this review helpful?

    Brilliant Brown

    4 out of 5 stars
    Lammchops - 1 month ago
    originally posted on lorealparisusa.com
    [This review was collected as part of a promotion.] Innovative product. The brown color looks great with my blonde hair and blue eyes. Very complementary!
    Did you find this review helpful?

    Works well and stays put

    4 out of 5 stars
    Sam - 1 month ago
    originally posted on lorealparisusa.com
    [This review was collected as part of a promotion.] I liked how well this product stayed put and looked natural while still separating and lengthening my lashes. It came off easily at the end of the day and left no irritation. It's staying in my purse as a quick no makeup makeup look staple! I wouldn't ever have purchased a brown mascara for myself but I found I really liked how subtle it looked.
    Did you find this review helpful?

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