Loading, please wait...

product description page

L'Oreal Paris Voluminous Mascara

L'Oreal Paris Voluminous Mascara - image 1 of 4

About this item

  • Phthalate Free
    Phthalate Free


  • Bold, volume building mascara
  • Up to 5x fuller lashes
  • Separates and builds every lash
L'Oréal Paris presents Voluminous Original Volume Building Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.

To safeguard L'Oréal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Phthalate-free, Sulfate-free, no fragrance added, aluminum-free
Color Family: Black
Color Palette: Dark Tones
Beauty Purpose: Thickening, Volumizing
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Phthalate Free
Phthalate Free
A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates," or A product which is never formulated with phthalates, as confirmed by the manufacturer.
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
In stock - free standard shipping with REDcard

Choose from three different ways to try it on: use your webcam for live makeup, upload a photo, or select a model. We'll automatically apply the product of your choice. Please note: this experience is available on most popular browsers. If you're on a mobile phone, Live Makeup requires Safari (iOS) or Chrome (Android).

Check out more items that you can try on with Target Beauty Studio.


See what everyone's loving and share yours by mentioning @Target

Check out more Target Finds

Most helpful positive reviews

Best Mascara

5 out of 5 stars
Anonymous 7 years ago
I am a professional make-up artist and this is the only mascara that I will use. I have tried many other brands and Nothing compares. This mascara will not make your lashes fall after curling them and stays on all day.
Do you find this helpful?
yes (74)no (0)report

The Best Mascara I've Ever Used!

5 out of 5 stars
Lindsey 7 years ago
Coming from a girl who has literally tried every brand of mascara on the market, I have to say that hands down this is the BEST one out there. My eyelashes are definitely one of my favorite features and this mascara does them proud. I constantly get asked what kind of mascara I use and I ALWAYS re...see moreof the reviewer's review
Do you find this helpful?
yes (54)no (1)report

Simply the Best!

5 out of 5 stars
Mom In NC 7 years ago
I have been using this mascara for over 5 years. It is simply the best there is. It goes on smooth and you can build it up to make your lashes look thick and plentiful.
Do you find this helpful?
yes (9)no (0)report

Target & L'Oreal What a combo.

5 out of 5 stars
GG Ma 7 years ago
I have used this mascara for a long time and I love it. Daytime I use brown, and evenings either black brown or black. Now that target carries it, I won't ever run out of my color... They keep a great amount of stock. No need to go from store to store.
Do you find this helpful?
yes (7)no (0)report

Most helpful negative reviews

Heavy and smudgy. NOT WATER PROOF

1 out of 5 stars
Emma 5 years ago
I do not have trouble with mascara smudging usually but this one smudged everywhere throughout the day. I also have naturally curled lashes and I don't use a curler to curl my lashes but this mascara weighed my lashes down more than any other mascara I have ever tried. Also the water proof one is no...see moreof the reviewer's review
Do you find this helpful?
yes (27)no (14)report

Many flakes and smudges

1 out of 5 stars
Scarlette 2 years ago
After having this mascara for only a week or two, I found that it already started to dry out. When I would wear this mascara, it instantly started flaking off after only an hour; and not only did it flake but it smudged very easily
Do you find this helpful?
yes (6)no (3)report

Worst Loreal Mascara-Voluminous Waterproof

(would not recommend)
1 out of 5 stars
nathalie 1 year ago
Worst mascara for the money paid. Within 1st week, it was dried out & flaking as if I had the tube for over a month. DID Not go on smoothly. Had to try to reapply. Almost impossible since the first application was coarse. Very disappointed in Loreal quality. A downturn from 20 yrs. ago.see moreof the reviewer's review
Do you find this helpful?
yes (2)no (1)report

Nope. Try Again.

(would not recommend)
1 out of 5 stars
Heather 2 years ago
This mascara came in one of the Target Beauty Boxes. It goes on really great, but every time I go to the restroom during the work day, I'm wiping it off my skin!! It's awful. I literally have black eye smudges and black flakes under my eyes. I hate it. I'm glad I didn't outright buy it. Going back t...see moreof the reviewer's review
Do you find this helpful?
yes (4)no (4)report

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.