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L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 1 of 4

L'Oreal Paris Voluminous Washable Mascara - 305 Black - 0.28 fl oz

$9.99

FormatWashable
Color305 Black
  • 305 Black
  • 310 Blackest Black
  • 315 Black Brown
  • 335 Carbon Black
  • 340 Black
  • 350 Black Brown
  • 900 Cobalt Blue
  • 950 Deep Burgundy
  • 960 Deep Green
  • 970 Deep Violet

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping, Non-Flaking, Smudgeproof, Washable, Conditioning, Ophthalmologist Tested
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1

Shipping details

Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The mascara has been a long-time favorite for many guests, known for its ability to create voluminous, long lashes. However, recent formula changes have led to disappointment, with reports of flaking, difficulty in removal, and irritation. Despite the negative feedback, some guests still appreciate the color options and the initial application. Guests are hopeful for a return to the original formula that made this mascara a staple in their beauty routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 5103 reviews
    easy to apply: 4.11 out of 5
    easy to remove: 3.77 out of 5
    long lasting: 3.59 out of 5
    quality: 3.43 out of 5
    value: 3.42 out of 5
    55% would recommend
    739 recommendations
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    9 February, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Normal
    • Skin tone: Light

    Color isnt as advertised

    Great lengthening and volume, NOT a clear burgundy color as advertised on the packaging. Maybe close to brown, but mostly looks black.
    Jess
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Light
    • Eye color: Brown
    • Hair color: Blonde

    Great volume

    Great product
    Momof2
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 February, 2026Verified purchase

    Awful! Very hard to remove after numerous washes! Returning!!

    The new formula is awful! Returning! Clumpy, won’t wash off even with eye makeup remover…makes lashes brittle as a result. Used to love L’Oréal mascara…HATE it now!
    1 reply from L'OrealParisProductExpert team - 4 days ago
    Hi there! Thank you for reaching out about our L'Oreal Paris Voluminous Mascara. We are very sorry to hear that our new mascara formula did not meet your expectations. Quality and consumer satisfaction are our top priorities, and we take your feedback regarding clumping and lash brittleness seriously.
    Sunshine
    easy to apply: 2 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    5 February, 2026
    originally posted on lorealparisusa.com
    Image

    Go back to the old formula.

    I have used this mascara for years. Whatever this new formula is is absolutely awful. My eyes burn every time I put it on and within minutes, they are watering and causing tears to run out of my eyes and smudge the mascara.
    Kandis88
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 February, 2026
    originally posted on lorealparisusa.com
    Image

    I love this product it is really amazing

    it is my go to mascara and it is easy to just throw on and it will stay in place and it is easy to get off too
    kiwi
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase
    • Skin type: Dry
    • Skin tone: Light
    • Skin concern: Sensitivity, Dark circles
    • Hair color: Brunette
    • Eye color: Brown

    Yes and no...

    So I love the color and just how well the mascara goes on and doesn’t budge! however… I feel like the bottle doesn’t last very long and it dries out quickly- thus the 3 stars. So for the price I’d say worth a shot! but maybe I’d like it to last just a little longer…
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hello Modestistheehottest! We are delighted to hear that you love the color and the budge-proof wear of our Voluminous Mascara, though we truly appreciate your honest feedback regarding the longevity of the formula inside the bottle. Because this iconic mascara is designed with a rich, creamy consistency to provide that signature volume, it can be sensitive to air exposure which may lead to it drying out sooner than expected. To help your mascara stay fresh and fluid for longer, we recommend avoiding "pumping" the wand in and out of the tube, as this pushes excess air into the bottle; instead, try gently swirling the wand inside to pick up the product. Ensuring the cap is twisted tightly after every use will also help preserve that smooth application you enjoy. We are glad you find it worth the shot for the results it delivers, and your insights are incredibly helpful as we continue to refine the experience of our most loved formulas.
    Modestistheehottest
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    (no review title)

    Decent mascara for the money. I like that it stays put.
    Alex9489
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    2 February, 2026
    originally posted on lorealparisusa.com
    Image

    Formula changes makes hard to remove now

    Used this mascara for 20 years but I am going to have to start using something else. It’s too hard to wash off. It’s more like a water proof mascara now. I thought it was my face wash but I bought two other face washes before I realized that it really just was the mascara. Can you go back to making the old formula? Let us know if so, so we can start buying it again.
    AshLash
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 January, 2026Verified purchase

    Not what I expected

    I was really expecting this green mascara to pop out. But disappointed to say it looks like a regular black mascara on my eyelashes. Wiped it off and looks black on the facial wipe. Not worth the price.
    Gideon87
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 January, 2026Verified purchase
    • Skin tone: Medium
    • Eye color: Hazel
    • Skin concern: Cellulite, Aging, Sensitivity
    • Hair color: Brunette
    • Skin type: Normal

    Dont buy it

    Hardly give your eye lashes any length or color
    1 reply from L'OrealParisProductExpert team - 18 days ago
    Hello there! We are sorry to hear that the Deep Green shade of our Voluminous Mascara did not provide the color intensity or length you were expecting. This particular collection is formulated primarily to deliver bold, high-impact volume and a subtle hint of color that is often most visible when your lashes catch the light. To help the green pigment stand out more vibrantly, we suggest applying a lash primer beforehand, as this creates a neutral base that allows the deep green tones to pop. For enhanced length while using this volumizing formula, try a slow, steady sweep from the very root to the tip of your lashes, ensuring you build the product in two thin coats while the first is still slightly damp. Your feedback is incredibly helpful as we continue to develop a wide range of shades and finishes to meet the diverse needs of our consumers.
    Bad quality
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Blackheads, Dullness, Aging, Redness, Uneven skin tone

    Love the blue

    The only blue mascara that I will buy. Product is lovely and easy to apply. The blue shows after 2 applications without the need to excessively layer
    Paulina
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 January, 2026Verified purchase
    • Skin tone: Medium

    my favorite mascara

    my favorite mascara. never clumps and my lashes look so full and natural
    Anna55
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 January, 2026Verified purchase
    • Skin concern: Sensitivity
    • Hair color: Brunette
    • Skin type: Dry
    • Skin tone: Light
    • Eye color: Green

    Colorblind

    Do not buy! When applied, it looks just like a normal black mascara. No color whatsoever. I don’t know how this made it past the door.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for reaching out about our Voluminous Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    Ally
    easy to apply: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    1 January, 2026
    • Skin concern: Blackheads, Acne, Pores
    • Eye color: Blue
    • Skin tone: Light
    • Hair color: Blonde
    • Skin type: Oily

    idk girl

    cool color shows up ok but my lashes FALL so fast with this so i use it on the bottom
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there, m! We love that you've found a great use for it on your bottom lashes—that’s a pro move! If you want to give it another try on top, try 'wiping' the excess product off the brush onto a tissue before applying. Sometimes applying too much product at the base can cause lashes to lose their bounce. Alternatively, if you’re looking for 'sky-high' lift that won't budge, you might enjoy our Telescopic Lift Mascara, which is designed specifically for gravity-defying length and hold!
    m
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    30 December, 2025
    originally posted on lorealparisusa.com
    Image

    Used to Be Great

    I used the Voluminous Carbon Black for many, many years. Unfortunately, the formula has changed and the mascara is no longer what it previously was. It seems "dried" out and flakes terribly. I bought two separate tubes at stores thinking maybe they were old but that wasn't the case. I'll be looking for a new mascara as this product is not for me.
    The Mose
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 December, 2025Verified purchase

    Black base, not green

    This is not green. It is black with a few green sparkles in it. Not worth the price. Just get a good black mascara
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi McAwesome. Thank you for your review of L'Oreal Paris Voluminous Deep Green Washable Mascara. We will share your feedback with the rest of our team.
    McAwesome
    easy to apply: 2 out of 5
    easy to remove: 2 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025Verified purchase

    (no review title)

    Last all day and gives volume
    Gabriela
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    19 December, 2025Verified purchase

    (no review title)

    The worst clumping mascara I’ve ever used since the very first use.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi Rose. We are sorry to hear about the results you achieved with L'Oreal Voluminous Mascara. We can be reached at 800-322-2036 M-F 9am to 5:30pm EST and refer to case #44500072. Please have the product with you when calling.
    Rose
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 December, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Dry
    • Hair color: Brunette
    • Skin concern: Aging
    • Eye color: Brown

    (no review title)

    Best mascara ever
    Syd
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    6 December, 2025
    originally posted on lorealparisusa.com
    Image

    1

    I used to love this mascara but now it flakes off, clumps and just looks terrible! I don’t know what’s changed 😟
    1 reply from consumer care center team - 2 months ago
    We appreciate you taking the time to share your feedback on the Original Washable Bold Eye Mascara. We're sorry to hear it didn't meet your expectations and will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
    Smiley
    3 guests found this review helpful. Did you?

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