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La Ganancia Es Primero: Transforma Tu Negocio En Una Máquina de Hacer Dinero Y Logra Una Rentabilidad

La Ganancia Es Primero: Transforma Tu Negocio En Una Máquina de Hacer Dinero Y Logra Una Rentabilidad - image 1 of 1
La Ganancia Es Primero: Transforma Tu Negocio En Una Máquina de Hacer Dinero Y Logra Una Rentabilidad - image 1 of 1
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About this item

Specifications

Number of Pages: 280

Genre: Business + Money Management

Sub-Genre: Entrepreneurship

Format: Paperback

Publisher: Conecta

Author: Mike Michalowicz

Language: Spanish

Street Date: February 27, 2018
TCIN: 53456692
UPC: 9786073159715
Item Number (DPCI): 248-70-5467

Description

�Haz que tu negocio trabaje para ti, obt�n ganancias de todos tus ingresos y garantiza la rentabilidad de tu empresa!

En su manera franca y entretenida, Mike Michalowicz revela por qu� la f�rmula tradicional ventas - gastos = ganancia no s�lo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender m�s y aprovechar menos.

La ganancia es primero adopta un enfoque conductual de la contabilidad y propone la siguiente f�rmula: ventas - ganancia = gastos. Al obtener beneficios en primer lugar y emplear s�lo lo que queda en los gastos, transformar�s al instante tu negocio de un monstruo comedinero a una m�quina generadora de efectivo.

Usando el sistema de Profit First aprender�s, entre muchas cosas m�s, que:

- Con cuatro principios sencillos puedes simplificar la contabilidad y facilitar la gesti�n de un negocio rentable revisando los saldos de las cuentas bancarias.
- Un negocio peque�o y rentable puede valer mucho m�s que un negocio grande que sobrevive al borde de su capacidad.
- Las empresas que logran una rentabilidad temprana y sostenida tienen una mejor oportunidad para lograr un crecimiento a largo plazo.

Con docenas de estudios de casos, consejos pr�cticos y su caracter�stico sentido del humor, Michalowicz ofrece el mapa a seguir para que cualquier empresario gane tanto dinero como siempre so��.

ENGLISH DESCRIPTION

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

- Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.

- A small, profitable business can be worth much more than a large business surviving on its top line.

- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

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