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Language in Business, Language at Work - by Erika Darics & Veronika Koller (Paperback)

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Packed with contemporary examples from the business world, this is an exciting and engaging textbook which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

Number of Pages: 343
Genre: Language + Art + Disciplines, Business + Money Management
Format: Paperback
Publisher: Springer Verlag
Author: Erika Darics & Veronika Koller
Language: English
Street Date: March 13, 2018
TCIN: 53200332
UPC: 9780230298422
Item Number (DPCI): 248-56-4466
$37.99
MSRPReg: $39.99 Save $2.00 (5% off)

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