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Language of Cosmetics Advertising (Hardcover) (Helen Ringrow)

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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Number of Pages: 118
Genre: Language + Art + Disciplines
Format: Hardcover
Publisher: Springer Verlag
Author: Helen Ringrow
Language: English
Street Date: October 30, 2016
TCIN: 51544476
UPC: 9781137557971
Item Number (DPCI): 248-23-4468

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