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Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations (Hardcover)

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India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Genre: Business + Money Management
Series Title: India Studies in Business and Economics
Format: Hardcover
Publisher: Springer Verlag
Language: English
Street Date: December 27, 2016
TCIN: 51636610
UPC: 9783319463902
Item Number (DPCI): 248-28-3911

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