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Leading Global Innovation : Facilitating Multicultural Collaboration and International Market Success

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About this item

Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. Cases and findings are shared from international studies of over 200 leaders and 45 multinational firms with headquarters based in Asia, Europe, and North America. Leading Global Innovation provides a practice perspective with specific models and solutions for facilitating multicultural team collaboration, from concept to market. This book offers crucial guidance for executives, managers, consultants, and educators who would like to understand how to lead and orchestrate innovation in a culturally diverse and networked business environment.  

Genre: Business + Money Management
Format: Paperback
Publisher: Springer Verlag
Author: Karina Jensen
Language: English
Street Date: August 24, 2017
TCIN: 52228731
UPC: 9783319535043
Item Number (DPCI): 248-43-9280
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