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Leading Pharmaceutical Innovation : How to Win the Life Science Race - (Hardcover)

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About this item

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Number of Pages: 179
Genre: Business + Money Management, Medical
Format: Hardcover
Publisher: Springer Verlag
Author: Oliver Gassmann & Alexander Schuhmacher & Max Von Zedtwitz & Gerrit Reepmeyer
Language: English
Street Date: April 29, 2018
TCIN: 53803533
UPC: 9783319668321
Item Number (DPCI): 248-05-7582
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MSRPReg: $79.99 Save $9.06 (11% off)
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