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Less and More : The Design Ethos of Dieter Rams (Bilingual) (Hardcover)

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Now available again, this is the definitivereference book on the work of DieterRams. In his more than 40 years at Braun,Rams established himself as one of the mostinfluential designers of the twentieth century.True to the principle of "less, but better,"his elegantly clear visual language notonly defined product design for generations,but also our fundamental understanding ofwhat design is and what it can and shoulddo. Less and More offers boundless inspirationfor anyone interested in the aestheticand functional aspects of applied design.This book elucidates the philosophy ofDieter Rams that is best summed up in theten rules of design that he created morethan thirty years ago. Sometimes referredto as "the ten commandments," they arejust as relevant today: Good design is innovative.Good design makes a product useful.Good design is aesthetic. Good designhelps a product to be understood. Gooddesign is unobtrusive. Good design is honest.Good design is durable. Good design isconsistent to the last detail. Good designis environmentally friendly. Good design isas little design as possible.Less and More features images of hundredsof Rams's products as well as hissketches and models --from Braun stereosystems and electric shavers to the chairsand shelving systems that he created forVitsoe. In addition to the rich visual presentationof his designs, the book containstexts by international design experts thatexplain how the work was created, describeits timeless quality, and put it into a contemporarycontext.
Now available again, this is the definitive
reference book on the work of Dieter
Rams. In his more than 40 years at Braun,
Rams established himself as one of the most
influential designers of the twentieth century.
True to the principle of "less, but better,"
his elegantly clear visual language not
only defined product design for generations,
but also our fundamental understanding of
what design is and what it can and should
do. Less and More offers boundless inspiration
for anyone interested in the aesthetic
and functional aspects of applied design.
This book elucidates the philosophy of
Dieter Rams that is best summed up in the
ten rules of design that he created more
than thirty years ago. Sometimes referred
to as "the ten commandments," they are
just as relevant today: Good design is innovative.
Good design makes a product useful.
Good design is aesthetic. Good design
helps a product to be understood. Good
design is unobtrusive. Good design is honest.
Good design is durable. Good design is
consistent to the last detail. Good design
is environmentally friendly. Good design is
as little design as possible.
Less and More features images of hundreds
of Rams's products as well as his
sketches and models --from Braun stereo
systems and electric shavers to the chairs
and shelving systems that he created for
Vitsoe. In addition to the rich visual presentation
of his designs, the book contains
texts by international design experts that
explain how the work was created, describe
its timeless quality, and put it into a contemporary
context.
Edition: Bilingual
Number of Pages: 807
Genre: Art
Sub-Genre: General
Format: Hardcover
Publisher: Prestel Pub
Language: English
Street Date: September 25, 2015
TCIN: 28786125
UPC: 9783899555844
Item Number (DPCI): 247-51-0927
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