Loading, please wait...
:

product description page

Life of Y : Engaging Millennials As Employees and Consumers - by Debashish Sengupta (Paperback)

Life of Y : Engaging Millennials As Employees and Consumers -  by Debashish Sengupta (Paperback) - image 1 of 1

About this item

Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world’s most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.

The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not particularly easy for most of the industry sectors.

This book attempts to create a deep empathy for millennials and is a result of the author’s extensive research spanning almost a decade. The book dives deep into the life of Generation Y and seeks to create an unbiased understanding about this generation, thereby exploding the perceptual myths and stereotypes about them. Based on the research, the book suggests a new strategy to engage with the millennial generation in the workplace and marketplace in particular and the society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models and designs of engagement.

 

Number of Pages: 284
Genre: Business + Money Management
Format: Paperback
Publisher: Sage Pubns
Author: Debashish Sengupta
Language: English
Street Date: November 18, 2017
TCIN: 53423664
UPC: 9789386602749
Item Number (DPCI): 248-66-4661
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$18.99
MSRPwas $19.99
Loading, please wait...

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.