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Lights, Camera, Madison Avenue : The Golden Age of Advertising (Paperback) (Robert Naud)

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About this item

Retrospective “Mad Man”, Naud, looks at his career as a producer of advertising commercials at America’s two preeminent agencies in the sixties and seventies--the golden age of advertising. When graduate student Robert Naud accepted a summer job on a CBS quiz show, he found his calling, validated by a hundred-dollar raise the first week. He reveals complexities and backstories during his employment which sent him all over the world—Paris, Rome, the White, a gold mine in California, among others--as well as the social implications of American advertising and the intense and continuing American network decision-making process in its pursuit of delivering audiences of interest to advertisers. He offers a brief history of how advertising began in the late nineteenth century and how it evolved over the years and spotlights four men who altered the dynamic of twentieth-century advertising. There are 32 chapters, chapter notes, a bibliography, and illustrations. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 198
Genre: Performing Arts, Business + Money Management
Sub-Genre: History
Format: Paperback
Publisher: McFarland Publishing
Author: Robert Naud
Language: English
Street Date: December 31, 2015
TCIN: 46757874
UPC: 9781476662336
Item Number (DPCI): 247-51-6480
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