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About this item


Number of Pages: 352

Genre: Art

Sub-Genre: Graphic Arts

Series Title: Mini

Format: Paperback

Publisher: Laurence King

Age Range: Adult

Book theme: Advertising

Author: Michael Evamy

Language: English

Street Date: February 10, 2015
TCIN: 77300774
UPC: 9781780671802
Item Number (DPCI): 247-16-9370
Origin: Made in the USA or Imported


"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." - Michael Bierut

This vast collection of over 1,300 symbols and logotypes - clearly arranged across 75 different categories according to their basic visual form - includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers.

This is a complete, taxonomical guide to the history, development and style of identity design.

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