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LOGO - (Mini) by Michael Evamy (Paperback)

LOGO - (Mini) by  Michael Evamy (Paperback) - image 1 of 1
LOGO - (Mini) by  Michael Evamy (Paperback) - image 1 of 1
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About this item

Specifications

Number of Pages: 352

Genre: Art

Sub-Genre: Graphic Arts

Series Title: Mini

Format: Paperback

Publisher: Laurence King

Book theme: Advertising

Author: Michael Evamy

Language: English

Street Date: February 10, 2015
TCIN: 77300774
UPC: 9781780671802
Item Number (DPCI): 247-16-9370

Description

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes - ranging from those of small, design-led businesses to global brands - in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

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