"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us."
- Michael Bierut
This vast collection of over 1,300 symbols and logotypes
- clearly arranged across 75 different categories according to their basic visual form - includes the work of past masters, such as Paul Rand
and Saul Bass
, alongside some of the most exciting work from contemporary designers.
This is a complete, taxonomical guide to the history, development and style of identity design.