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Love Home & Planet EasyDose Ultra-Concentrated Laundry Detergent - Lavender - 23.1 fl oz

About this item

At a glance

Paraben Free
Paraben Free
Cruelty Free
Cruelty Free
Bio Based
Bio Based
Gluten Free
Gluten Free
Dermatologist Tested
Dermatologist Tested


  • A little goes a long way with our light weight & easy to store ultra concentrated laundry detergent which comes in 23 oz bottles containing 66 loads - it has more cleaning power with less bottle!
  • Our Easy Dose cap with Auto Dose Technology™ measures for you. Just pop the cap, flip the bottle, give a firm squeeze, and you're done, no measuring required. One squeeze is all you need!
  • Made with 90% plant-based cleansers. Dermatologist tested, certified vegan and cruelty-free. Formulated without parabens, dyes, phosphates, parabens and optical brighteners. Gluten-free. Septic safe.
  • Our ultra concentrated formula is so smart, it detects the type of stain it encounters to effectively yet gently cleanse clothes and maintain their vibrancy & color.
  • Blended with luxurious Moroccan argan oil and infused with the calming scent of ethically sourced French heirloom lavender to whisk you away to a feeling of serenity on laundry day.
  • Made with 50% less plastic & 40% less water than our 50oz concentrated laundry detergent and packed in recyclable bottles made with 100% recycled plastic, a small act of love for you and the planet.


Scent: Lavender

Health Facts: Paraben-Free, Dye-Free, Vegan, Phosphate-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free

Product Warning: Keep out of reach of children, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed

Capacity (Volume): 23.1 fl oz (US)

Features: Dermatologist Tested

Product Form: Liquid

Sustainability Claims: Plant-Based, Cruelty-Free, Not Tested on Animals

Number of uses: 66

TCIN: 78272560
UPC: 055086006101
Item Number (DPCI): 003-02-5142
Origin: Assem USA w/foreign/dom. parts
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"This ultra concentrated laundry detergent is little and lasting! It has more cleaning power in each drop and 50% less plastic than our regular 50oz Laundry Detergent – that’s our #smallactoflove for the planet. And it’s so lightweight that it makes the perfect companion for a trip to the laundromat. This detergent is made with plant-based cleansers and is so smart, it detects the type of stain it encounters; whether it's avocado or make-up, it cleanses your clothes effectively yet gently. From yoga pants to that marathon tee, it helps to retain their vibrancy and color. Blended with luxurious hand-crushed Moroccan Argan Oil, and infused with notes of calming heirloom French Lavender, this detergent leaves your clothes with a serene kiss of nature that lasts.

We've started our journey by loading our products with ingredients that come from renewable sources and are effective even in cold water, so we can save a little energy together, and by packing them in recycled & recyclable bottles. Each of our delicate scents is infused with a pure, ethically sourced, essential oil or absolute. Our goal is a carbon footprint so small, it's like we weren't even here. So, every time you choose Love Home and Planet, you join our mission for a cleaner planet. Find out more at lovehomeandplanet.com.

How to use: Don't forget to follow the care label instructions on clothing. See back of package for specific instructions.
1 FIRM squeeze for medium loads
2 FIRM squeezes for heavy loads.
Pop the cap and flip upside down. Squeeze firmly, (really, squeeze FIRMLY, trust us!) into dispenser or washer until liquid stops: our Easy Dose cap with Auto Dose Technology measures for you. Flip and store upright. 66 loads as measured to medium dose

Suitable for HE washing machines. Works at all temps. Septic safe."
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS)
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Bio Based
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
Dermatologist Tested
Dermatologist tested product.
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Shipping details

Estimated ship dimensions: 3.8 inches length x 2.5 inches width x 8.1 inches height
Estimated ship weight: 1.758 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

4.5 out of 5 stars with 92 reviews
90% would recommend
20 recommendations
cleans effectively: 5 out of 5
scent: 4.83 out of 5
quality: 4.67 out of 5
value: 4.35 out of 5

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