A little goes a long way with our light weight & easy to store ultra concentrated laundry detergent which comes in 23 oz bottles containing 66 loads - it has more cleaning power with less bottle!Our Easy Dose cap with Auto Dose Technology™ measures for you. Just pop the cap, flip the bottle, give a firm squeeze, and you're done, no measuring required. One squeeze is all you need!Made with 90% plant-based cleansers. Dermatologist tested, certified vegan and cruelty-free. Formulated without parabens, dyes, phosphates, parabens and optical brighteners. Gluten-free. Septic safe.Our ultra concentrated formula is so smart, it detects the type of stain it encounters to effectively yet gently cleanse clothes and maintain their vibrancy & color.Blended with luxurious Moroccan argan oil and infused with the calming scent of ethically sourced French heirloom lavender to whisk you away to a feeling of serenity on laundry day.Made with 50% less plastic & 40% less water than our 50oz concentrated laundry detergent and packed in recyclable bottles made with 100% recycled plastic, a small act of love for you and the planet.