Loading, please wait...

Love Home & Planet EasyDose Ultra-Concentrated Laundry Detergent - Rose - 23.1 fl oz

About this item

At a glance

Cruelty Free
Cruelty Free
Bio Based
Bio Based


  • A little goes a long way with our light weight & easy to store ultra concentrated laundry detergent which comes in 23 oz bottles containing 66 loads - it has more cleaning power with less bottle!
  • Our Easy Dose cap with Auto Dose Technology™ measures for you. Just pop the cap, flip the bottle, give a firm squeeze, and you're done, no measuring required. One squeeze is all you need!
  • Made with 90% plant-based cleansers. Dermatologist tested, certified vegan and cruelty-free. Formulated without parabens, dyes, phosphates, parabens and optical brighteners. Gluten-free. Septic safe.
  • Our ultra concentrated formula is so smart, it detects the type of stain it encounters to effectively yet gently cleanse clothes and maintain their vibrancy & color.
  • Blended with Amazonian Murumuru and infused with the luxurious scent of ethically sourced Bulgarian Rose for a laundry day that smells as beautiful as a bouquet.
  • Made with 50% less plastic & 40% less water than our 50oz concentrated laundry detergent and packed in recyclable bottles made with 100% recycled plastic, a small act of love for you and the planet.


Scent: Rose

Health Facts: Vegan, Phosphate-Free, Animal By-Product-Free, Dye-Free, Paraben-Free

Product Warning: Keep out of reach of children, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed

Capacity (Volume): 23.1 fl oz (US)

Product Form: Liquid

Number of uses: 66

TCIN: 78272558
UPC: 055086006071
Item Number (DPCI): 003-02-0850
Origin: Assem USA w/foreign/dom. parts


"This ultra concentrated laundry detergent is little and lasting! It has more cleaning power in each drop and 50% less plastic than our regular 50oz Laundry Detergent – that’s our #smallactoflove for the planet. And it’s so lightweight that it makes the perfect companion for a trip to the laundromat. This detergent is made with plant-based cleansers and is so smart, it detects the type of stain it encounters; whether it's avocado or make-up, it cleanses your clothes effectively yet gently. From yoga pants to that marathon tee, it helps to retain their vibrancy and color. Blended with sumptuous Amazonian Murumuru, and infused with the scent of handpicked Bulgarian Rose, this detergent leaves your clothes with a delicate kiss of nature that lasts.

We've started our journey by loading our products with ingredients that come from renewable sources and are effective even in cold water, so we can save a little energy together, and by packing them in recycled & recyclable bottles. Each of our delicate scents is infused with a pure, ethically sourced, essential oil or absolute. Our goal is a carbon footprint so small, it's like we weren't even here. So, every time you choose Love Home and Planet, you join our mission for a cleaner planet. Find out more at lovehomeandplanet.com.

How to use: Don't forget to follow the care label instructions on clothing. See back of package for specific instructions.
1 FIRM squeeze for medium loads
2 FIRM squeezes for heavy loads
Pop the cap and flip upside down. Squeeze firmly, (really, squeeze FIRMLY, trust us!) into dispenser or washer until liquid stops: our Easy Dose cap with Auto Dose Technology measures for you. Flip and store upright. 66 loads as measured to medium dose

Suitable for HE washing machines. Works at all temps. Septic safe."
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Bio Based
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.


From the manufacturer

No information loaded.

Guest Ratings & Reviews

5.0 out of 5 stars with 9 reviews
100% would recommend
4 recommendations
quality: 5 out of 5
value: 4.67 out of 5
scent: 5 out of 5
cleans effectively: 5 out of 5

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.