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Luxury Brands in China and India - by Glyn Atwal & Douglas Bryson (Hardcover)

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This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Number of Pages: 256.0
Genre: Business + Money Management
Format: Hardcover
Publisher: Springer Verlag
Author: Glyn Atwal & Douglas Bryson
Language: English
Street Date: July 10, 2017
TCIN: 52095479
UPC: 9781137547132
Item Number (DPCI): 248-41-0847

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